Prophet x Suning International | A Global Community of Curators

Suning International unveiled its smart retail experience “A Global Community of Curators” on the 3rd Salone delMobile. Milano Shanghai on November 22nd, 2018. Focusing on today’s evolving consumer needs, Suning aims to create a community experience where products of unique origins can be shared and curated.

With the rapid growth and fierce competition of the retail industry in China, online marketplaces alone no longer meet consumers’ needs for diversified shopping experience. The integration of online and offline has become a new focus among various retailers. Leveraging its robust omni-channel operations, Suning creates a highly engaging O2O e-commerce experience by immersing mid-high-income young consumers in the authentic lifestyles of different international locations. With this new retail experience, Suning aims to elevate its brand esteem and impact among the new generation of consumers.

Panelists from left to right:

Steven ZHANG, President of Suning International

Alex SUN, Senior Media Executive & Creator of WeChat account "赛LaVie"

Beryl HSU, Senior Media Executive

Young KIM, Partner & Creative Director of Prophet

“Suning is exploring a new relationship with our consumers. Through an immersive and socialized retail experience, Suning will present to our audience more diverse content beyond simple products, from brand culture and innovative design to personified values. This will enable us to better showcase a premium and worldly lifestyle to consumers and ultimately convert our customers to enthusiasts and ambassadors of our brand.” said Steven Zhang, President of Suning International.

Prophet worked closely with Suning International to help develop an innovative experience and optimize its brand strategy towards the global market. Through in-depth research of market and consumer trends, Prophet helped Suning International to further refine its target audience, value proposition, experience design, marketing strategies etc.

“We’re responding to a new generation of consumers who love to discover and experience new things and share their finds with others. With the rise in global travel and access to more products and experiences than ever before from around the world, we want to create a brand and platform that empowers this 'global community of curators.' We are bringing together select items of substance, from around the world, that will bring small moments of joy to everyday life.” said Young Kim, Partner & Creative Director, Prophet.

<  Slide to view photos  >

This was brought to life at Salone del Mobile. Milano Shanghai, through an exhibition titled "Issue:01 – Found Goods From Italy.” Walking through a corridor of time, people are immersed in the stories of “A day in the life” of two individuals and their daily rituals with select products. Separately, they can also have more of a multisensorial experience of sight, sound, smell, taste and touch through interactive kiosks. Guests are also involved with the exhibition by starting their own curation through a specially designed Wechat mini-program.

“We are delighted to work with Suning International to create an innovative retail experience combining online and offline. We are deeply impressed by Suning’s strategic foresight, industry leadership and the professionalism of its team. As a long-term partner of Suning, Prophet will continue to devote our expertise in brand, design and digital to bring more innovations to the consumers.” said by Yu Huang, Partner of Prophet.

About Suning International

As one of the most important strategic subsidiaries of Suning which fully focuses on speeding up the globalization of the Group, Suning International is committed to Suning's international business expansion with the core concept of "Global Suning, Build to last". Over the years, Suning International has been driven its commitment to truly and persistently "serve the globe" by promoting international business cooperation, optimizing overseas supply chain construction, developing transnational technical collaboration, and conducting company investment and M&A, with the advancing resources and platforms of Suning's multi-industry ecosystem. Suning International has now been earned presences across continents and regions worldwide with numbers of branches and business offices being established or in process including an R&D center in Silicon Valley with full emphases on technological innovation, retailing brand LAOX in Japan and Suning branch in Hong Kong. 

About Prophet

Prophet is a consultancy that helps clients find better ways to grow by focusing on three important areas: creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force in their business. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach. We have partnered with some of the world’s most successful companies, including AB InBev, Anta, Suning, China Eastern, Cathay Pacific, Marriott, AIA, Bank of East Asia, IBM, Samsung and Emart. With ten global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges.

For more information about Prophet, visit Prophet.com.

Click the Images to Read More

Prophet Drives Growth in Asia Winning 7 Transform Awards

Prophet x BOE | Technology Brings Art to Life