Prophet Wins Gold at Transform Awards MENA 2019

Prophet’s award-winning streak continued this week, taking home eight awards – including three Gold – at the Transform Awards MENA.

Following huge success at the Transform Awards Europe in March, which saw Prophet scoop the highest accolade of the night with the Grand Prix for the rebranding of Hikma (www.hikma.com), a multinational pharmaceuticals company, the team are delighted to be awarded a further three Gold awards and two Silver for this work in the MENA region.

Prophet evolved the Hikma brand for its next chapter, developing a brand strategy that included a new architecture system along with a new and compelling visual identity. 

Prophet also took home three awards for the brand identity developed for Tanween, the 3-week inauguration festival and educational programme for the King Abdulaziz Center for World Culture (www.ithra.com). Launched in October 2018, this bold initiative by Saudi Aramco in Saudi Arabia was the largest creative event ever seen in the Kingdom.

“The strides we have made in collaboration with Prophet led to the creation of a memorable new brand experience and stayed true to our mission of delivering distinction across the board,” commented Rania Biltagi, Head of Branding, Marketing & PR at the King Abdulaziz Center for World Culture. “We are immensely proud to have Tanween’s brand identity recognised amongst other prominent and leading names.”

Established in 2009, the Transform Awards MENA consistently set a strong benchmark for rebranding and brand development work across the region.

“It’s an honour to achieve such an impressive series of award wins for our creative work and to be one of the most awarded consultancies on the night,” said Clive Rohald, Executive Creative Director EMEA at Prophet who led both award winning projects. “Being recognised underscores our ongoing commitment to delivering innovative, stand-out design that provides that crucial bridge from strategy to real world brand experiences. It also illustrates how we truly help our clients to improve and transform their businesses, the impact both these pieces of work have had for Hikma and the King Abdulaziz Center for World Culture has been phenomenal, something of which we’re extremely proud.”

GOLD – Best Brand Consolidation for Hikma
GOLD – Best Brand Architecture Solution for Hikma
GOLD – Best Visual Identity from the Healthcare and Pharmaceuticals Sector for Hikma

SILVER – Best Creative Strategy for Hikma
SILVER – Best Brand Evolution for Hikma

SILVER – Best Visual Identity from the Educational Sector for King Abdulaziz Center

BRONZE – Best Creative Strategy for King Abdulaziz Center
HIGHLY COMMENDED – Best Development of a New Brand within an Existing Portfolio for King Abdulaziz Center

About Prophet

Prophet is a consultancy that helps clients find uncommon growth through marketing, brand, experience, innovation and organization & culture capabilities. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach.

We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Formula-E and GE. With eleven global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges. Prophet.com

Click [ Read More ] to see more work from Prophet.

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