SS23上海时装周，元启新自然！
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上海
时装周
为深入推进上海国际消费中心城市建设的目标，受重振行业信心、全面助推产业加快复苏的使命担当的推动，并且在严格贯彻落实疫情防控的基础上，2023春夏上海时装周于9月22日正式启幕！
以“元启新自然”为主题，一元复始，万象更新。寓意在现实与虚拟同构的元宇宙场景中，自然景观与人文概念的边界正逐渐被打破，一种“新自然”由此而生，在这个充满希望的九月与大家相遇。
In its ceaseless efforts to promote and encourage the development of Shanghai as a focal point of international business and trade, the government has taken on the mission of reviving confidence and encouraging investment in order to accelerate the recovery of industry. Whilst still closely observing epidemic prevention and control measures, we’re delighted to confirm that the Spring/Summer 2023 Shanghai Fashion Week officially opened on September 22nd!
The event took ‘’Open to New Nature’’ as a thematic starting point, with the idea of renewal and starting afresh a key perspective where everything is updated. The implication is that the boundary between the natural landscape and the human concept is gradually disintegrating in the meta-cosmic scene of reality and virtual isomorphism. In effect, a ‘New Nature’ is being born, and it is with this sense of optimism and expectation that we meet each other this hopeful September.
本季上海时装周旨在连接现实世界与虚拟空间，极具开创性的打破了传统秀场的模式，创造性的展现了实体快闪数字化传播的新兴范式，再次创新引领，运用新技术，打造新场景，开辟新赛道，激发新动能。现场呈现的设计紧扣“时尚与自然”主题，主视觉以“绿色可持续“概念，刚柔并重、极致反差，却又相互碰撞，充满未来感。集结中国时尚前沿力量的行业代表，将上海各个时尚艺术地标化身为“快闪直播间”，全方位展现出中国时尚产业的蓬勃生机。
A key objective of this season’s Shanghai Fashion Week is to establish and strengthen the connection between the real world and cyberspace, reinventing the traditional model of the show and creatively highlighting the emerging paradigm of digital dissemination of the physical events and presentations, once again leading innovation in the fashion industry in its forward thinking use of new technology designed to stimulate new momentum.
The design presented throughout the show incorporates the theme of ‘fashion and nature’, with a strong emphasis on the ‘green’ sustainable commitment of fashion to environmental protection. Regardless of the extreme contrasts the fashion industry is capable of throwing up, the collision of high fashion and heightened environmental awareness is something to be celebrated and encouraged wholeheartedly, full of a positive sense of the future. This event, gathering high level industry representatives from China’s cutting edge fashion forces, enables Shanghai to act almost as a Flash Studio where fashion art landmarks are established and celebrated and can display for the whole world the vitality of China’s fashion industry.
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她力量
female power
值得一提的是，今年时值上海时装周创办二十年。在不断培植与聚合本土行业力量的同时，这片土壤也为可持续时尚、女性创业力量、非遗传承等重要命题打造了话语空间。
It is worth highlighting that this year marks the 20th anniversary of Shanghai Fashion Week. While cultivating and fermenting local industry power and influence, this popular event also facilitates a space for discourse concerning important concepts and trends within the community, currently including the necessity of sustainable fashion, female entrepreneurial power, non-inheritance among many other key issues.
而“微光聚力|她力量时尚对话”则很好的呈现了时尚行业对于女性力量的定义。时尚圈的姐姐们，是什么样？或许在你的想象里，她能踩着15cm的高跟鞋上天入海，她清早总挂着精致的全妆准时现身会议室，她可以细数大大小小的品牌，脑袋里装着编年体lookbook，在她这里，没有摆不平的debate、搞不定的event、完不成的plan B而这一切的想象，或许只是姐姐们生活里的微光一瞬，时尚、艺术、电影…...在这些关于美与创意的行业里，她们发光发热，她们聚力前行，她们灵感无限。从设计师到艺术家，从导演到媒体人，她们在上海时装周相聚。这场微光接力，由此开始。
‘’Low-light focus I Her power fashion dialogue’’ is a perfect encapsulation of the fashion industry’s definition of female power. Who are the essential female influencers and protagonists of the fashion industry, and how to they influence it? In the common imagination she can walk on 15cm high heels, she is the face of immaculate makeup and cosmetics with perfectly coordinated use of the most prestigious and influential brands and labels. Fully cognizant of fashion as a declaration of style, status and power, she has an extensive lookbook in her head and where no debate is required and no Plan B ever called upon. In the key industries of beauty and creativity they shine, they pull together and inspire. From designers to artists, from directors to media influencers, they converge at Shanghai Fashion Week, where it has been said that the ‘twilight relay’ begins!
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MODE
伴随市场活力回温，立足国内消费市场的品牌、买手及行业人士亟待从短暂停滞中焕新重启。在严格落实防疫要求的基础上，MODE订货会以服装服饰产品为核心，紧扣时尚零售市场个性化需求，将“小而美”的高品质设计新品“精而准”地推向潜力巨大的细分市场，力争做到“既守好防疫之门，又打开贸易之窗”。沿着可持续的产业生态路径，2023春夏上海时装周MODE订货会集结新老合作伙伴再度出发，围绕深化全球新品首发地建设的目标，不断实现平台尖端资源共享，以高匹配度深度对接时尚新品与市场资源，多维度整合优势资源，为优秀的设计品牌、买手及行业人士搭建一个促进商贸对接与合作的商业平台。
With the continuing revival of market vitality in recent months, brands, buyers and key industry personnel from the domestic consumer market are in continuous search of momentum to build on the recovery from the year’s early stagnation. While of course observing all necessary epidemic prevention requirements, MODE will take clothing and apparel as it’s core, which is closely linked to the personalized demand of the fashion retail market. Focusing on new ‘small and beautiful’ high-quality design products which are intended to be precise and accurate to the subtleties and nuances of potential market segments, the aim is to strive to achieve not only the safe continuation of the industry in this time of epidemic but also to open wide the window of trade which is so essential to the industry as a whole. Following the sustainable eco-path, the 2023 Spring/Summer Shanghai Fashion Week MODE will gather new and old partners to set out once again, with the ambition of deepening the global reach of new product launches and continuously striving to achieve cutting-edge platform resource sharing. To this end connecting fashion products with market resources effectively and efficiently is especially important, including multi-dimensional integration of superior resources to fully realism this ambitious aim. This event offers an exciting opportunity for pioneering design brands, buyers and industry representatives to build a business platform to effectively promote trade and cooperation at a critically important time for the industry at large.
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秀场直击
Focus on the show
集结中国时尚前沿力量的行业代表，聚焦众多品牌，全方位展现出中国时尚产业的蓬勃生机。而快闪直播式的秀场，更是惊艳所有观众的目光。
Gathering the key figures and personalities of China’s fashion industry, with the inclusion of both new and long established fashion powerhouses, the focus promises to demonstrate the passion and ingenuity of China’s fashion industry. While many events present as a flash mob live show with the shock of revelation behind them, the results promise to stun the audience’s eyes while offering hope for fairer and environmentally conscious future for fashion.
END
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