带你走进越南中原传奇咖啡探索之旅 Join Trung Nguyen Legend For Coffee Journey
邦美蜀市是罗布斯塔豆的故乡，也是中原传奇的第一家咖啡店的所在地，此次旅程正是从邦美蜀市出发，到中原传奇咖啡集团总部所在地胡志明市，一路纵览越南自然风光，全方位地体验越南咖啡文化的历史传承和当地民俗特色，沉浸在越南浓厚的咖啡氛围中，了解传统的咖啡烘焙过程和饮用习惯。此外，他们与当地居民交流，了解到越南人民对咖啡文化的热爱和传承，这次探索之旅给所有人都留下了难以忘怀的美好回忆。
Welcome, coffee lovers and connoisseurs! Let us introduce you to the incredible new project from the famous Vietnamese coffee maker Trung Nguyen Legend Coffee. Their Five Senses traceability trip is a sensory adventure that begins in the hometown of the Robusta coffee bean, also the location of the first coffee shop of Trung Nguyen Legend Coffee, Buon Ma Thuot. From this significant beginning the journey continues all the way to Trung Nguyen Legend Coffee headquarters located in Ho Chi Minh City, and on the way you’ll encounter breathtaking natural scenery which can offer a deep cultural connection to the history of Vietnamese coffee culture and the local folk characteristics which have influenced it. Recently, some lucky visitors from China had the opportunity to experience this beautiful voyage of discovery.
为了让更多中国的咖啡爱好者能够深入了解越南咖啡的经典传承，这次探索之旅将从越南罗布斯塔豆的发源地邦美蜀市开始。邦美蜀市是越南多乐省的省会和西原地区最大的城市，它以世界文化遗产埃地族节庆而闻名，并因拥有越南最好的罗布斯塔咖啡豆，而被誉为世界“咖啡之都”。
In order to enable more Chinese coffee lovers to have a deeper understanding of the classic heritage of Vietnamese coffee, the journey will start in Buon Ma Thuot, the birthplace of Robusta beans in Vietnam. Buon Ma Thuot is the capital of Dac Lac Province and the largest city in Tay Nguyen area. It is famous for the world cultural heritage Ecirc Festival, and is known as the ‘Coffee Capital’ of the world because it has the best Robusta coffee beans in Vietnam.
此外，全球不少咖啡爱好者心目中的朝圣地——世界咖啡博物馆也位于这里，世界咖啡博物馆由中原传奇咖啡集团设计建造。此次旅程品牌探险家们将有机会参观咖啡博物馆，通过一件件精美的咖啡器具和古老的制作工艺深入了解越南咖啡百年来的历史。为了进一步传递世界咖啡文化，园区内还通过3D Mapping投影灯光秀和表演结合的形式，向来访者们介绍了奥斯曼、罗马和禅宗三大咖啡文明的由来，并由专业咖啡师为大家精心制作了三款对应不同文明的咖啡以供品鉴。
In addition, the World Coffee Museum, a destination of pilgrimage for many coffee lovers around the world, is also located here. The Coffee Museum was also built and designed by Trung Nguyen Legend. The brand explorers will have the opportunity to visit the coffee museum and have a deep understanding of the history of Vietnamese coffee through the exquisite coffee utensils and ancient production techniques. In order to further convey the world coffee culture, it also introduced the origin of the three coffee civilizations of the Ottoman Empire, the Roman Empire and Zen to the visitors through the combination of 3D Mapping projection light show and performance, and made three coffee types of different civilizations by professional baristas for tasting.
接下来，品牌探险家们参与了一场禅宗修行体验。在充满禅意的环境中，调整呼吸，沉浸在安静平和的轻音乐中，全神贯注地进行冥想，以探索自我内心世界。通过制作并品饮滴漏咖啡，并将其与正念冥想相结合，感受到来自咖啡的精神能量，这种沉浸式的体验使他们身心达到久违的平衡与放松。
Next, the brand explorers participated in a Zen practice experience.In a Zen environment, you learn to adjust your breath, immerse yourself in the quiet and peaceful light music, and concentrate in meditation to explore your inner world. By making and drinking drip coffee and combining it with mindfulness meditation, they feel the spiritual energy from coffee, an immersive experience enables them to achieve balance and relaxation.
德莱努尔瀑布是西原森林自然美景的代表之一，一年四季水量充沛，景色怡人。站在瀑布面前，聆听着气势磅礴、破空而下的滔滔流水响彻原始森林；欣赏着这般自然美景，在山间小憩时品尝一杯越式经典咖啡，不仅切身感受到了大自然的无穷魅力，更从中汲取到了充分的疗愈能量。壮丽的天然瀑布和香醇的能量咖啡一起为旅人们注入满满元气，为他们一扫多日奔波的疲惫，重新以饱满的精神状态迎接下一段旅程。
The Tay Nguyen area has a range of spectacular natural landscapes, and included among them is the Thac Dray Nur Waterfall. Thac Dray Nur Waterfall is one of the representatives of natural beauty in Tay Nguyen forest, with abundant water and pleasant scenery across all seasons. Standing in front of the waterfall, you can hear the majestic sound of water, see the water pouring down from high altitude, resounding through the vast primeval forest. When taking a nap in the mountains, taste a cup of authentic Yue type coffee, feel the charm of nature comfortably, get the healing energy from it, eliminate the fatigue of the journey, and welcome the next journey with an emboldened spirit!
在汲取了大自然的疗愈能量后，探访者们元气满满地前往中原传奇咖啡集团总部所在地——胡志明市。胡志明市将东南亚当地文化与法国浪漫风情完美结合，同时也承载着深厚的咖啡文化。位于胡志明市中心的中原传奇咖啡世界 Nguyen Van Chiem在设计上选取了自然景观与东方禅意的经典元素，店内空间将历史传承与现代摩登完美融合，为每一位到店客人提供了一个放松身心、享受时间的绝佳场所。
After absorbing the healing energy of nature, the visitors went to Ho Chi Minh City,where the Trung Nguyen Legend Coffee Group is headquartered. Ho Chi Minh City perfectly combines the local culture of Southeast Asia with the French romantic style, but also carries a profound coffee culture. Located in the center of Ho Chi Minh City, Nguyen Van Chiem selects the classic elements of natural landscape and Oriental Zen in the design. The store space perfectly integrates the historical inheritance with modern modernity, providing an excellent place for every guest to relax and enjoy their time.
参观者们踏入咖啡店后，参与了一场深度咖啡工坊活动。在一个小时的体验中，来自中原传奇的咖啡专家们展示了代表奥斯曼、罗马和禅宗三大咖啡文明的特调饮品，将能量咖啡的创意和无限潜力展现给大家。接着，参与者们尝试着选取材料和器具，亲自动手制作一杯属于自己的的特调咖啡，留下了美好的回忆。
After visitors stepped into the coffee shop, they participated in an expert and enjoyable coffee workshop. In the one-hour experience, the legendary coffee experts from the Trung Nguyen Legend Coffee presented the special drinks representing the three coffee civilizations of the Ottoman Empire, the Roman Empire and Zen, showing the creativity and infinite potential energy of top quantity coffee. Then, the participants tried to choose the materials and utensils, and made a cup of special coffee by themselves, leaving lasting memories the visitors will surely cherish.
在中原传奇咖啡的陪伴下，这次旅程涵盖了形态、声音、嗅觉、味觉和触感的全方位“五感”溯源之旅，通过建筑之形、瀑布之声、咖啡之香、美馔之味到器具之感等元素的体验，探访者们从自然到城市，全面领略了越南的风土人情和自然风貌。回想起这段旅程，每位探访者都对越南独特的咖啡文化和悠闲惬意的越式慢生活有了更深刻的理解和感悟。
In the company of Trung Nguyen Legend Coffee, the journey covers the form, sound, smell, taste and touch of coffee on the comprehensive Five Senses traceability trip. Through the shapes of the buildings, the sound of a waterfall, the frangrance of the coffee, the delicious tastes to the quality of the ingredients, visitors experience from nature to the city, and can now fully appreciate the local conditions and customs of Vietnam and natural style. Recalling this journey, each visitor has a deeper understanding and understanding of Vietnam's unique coffee culture and the leisurely and comfortable slow life of Vietnam.
中原传奇咖啡希望通过这次溯源之旅，让更多的中国消费者了解到越南的神奇魅力。借助咖啡文化的交流与沟通，成为中越两国人民友谊的桥梁。未来，中原传奇咖啡将继续深耕中国市场，在丰富的市场活动、门店布局、电商渠道拓展和本土供应链建设等方面加强与中国市场的联系。更重要的是，充分发挥能量咖啡所蕴藏的文化价值，与中国消费者一同感受越南咖啡与生活的融合，让更多人了解咖啡不仅仅是一种饮品，更是艺术、哲学和文化的载体。它能激发人们的创造力，注入生活充沛的能量，并激发更多灵感，最终实现生活方式和多元文化的和谐交融。
Trung Nguyen Legend Coffee hopes to let more Chinese consumers know the magical charm of Vietnam through this educational and entertaining trip. With the help of coffee culture exchange and communication, it has become a bridge of friendship between the Chinese and Vietnamese people. In the future, Trung Nguyen Legend Coffee will continue to deeply penetrate into the Chinese market, and strengthen its connection with the Chinese market with educational and informative marketing activities, beautifully designed and comfortable stores to visit, e-commerce channel expansion and local supply chain construction. More importantly, they intend to demonstrate the cultural value and energy of coffee, experience the integration of Vietnamese coffee and life together with Chinese consumers, and let more people understand that coffee is not only a drink, but also a carrier of art, philosophy and culture. It can stimulate people's creativity, inject abundant energy into life, and inspire more inspiration, and finally realize the harmony of lifestyle and diverse cultures.
- END -
中国上海国际艺术节携“ARTRA自定艺”重装回归！CSIAF Proudly Debuts Art Brand ARTRA!
盛会重临，3场开幕演出拉开第22届中国上海国际艺术节帷幕 22nd CSIAF Opens Saturday 15th!
和SPAIN2U一起穿越西班牙! Celebrate Artistic Brilli
ance At SPAIN TO YOU!
For more news & even
pls scan QR codeto FOLLOW SHANGHAI SPOTLIGHT!更多精彩资讯，请关注聚焦上海
商务合作请添加下方微信
spotlightSH
If you enjoyed this article, the Shanghai Spotlight team would really appreciate it if you could press Like and Wow to help us attract more art lovers like yourself. If you’re interested in any of our offerings please leave us a comment below, we’d love to hear from you!
Click “Wow” if you like this article