外贸技巧篇 | 外贸业务员年末如何催单?附14套开发信跟进模板分享！

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尊享外贸营销技巧，采购、干货等！

跟单询价客户尽快促成订单，是外贸业务员最重要的工作环节之一，催单催的好则水到渠成，催不好则事与愿违，今天分享一些岁末年关催单策略，帮助大家迅速锁定成交。

年末催单策略(一)公司有促销活动，产品有折扣
1.We're thrilled to give you a special offer on our +产品/产品系列.You can enjoy a discount up to 20% off. Please let me know if you need more details.我们很高兴告知购买我们产品能享有特殊折扣，折扣高达20%.如需更多细节，请告知我。
2.We wish if we can spare youa few minutes. Here is our super promotion sale. The discount is even up to 20% off. Feel free to reach out if you get interested.希望占用你几分钟时间，这是我们推出的促销活动，折扣高达8折。如感兴趣，欢迎垂询。
3.We've got good news for you: a special discount code for our +产品或型号.Please find it as below: XXX(列出具体细节)It will be valid until+时间. Feel free to check out more details from us.好消息，现在我们产品正在做活动，细节如下。活动时间截止到X月X号。如需了解更多细节，请咨询我们。
4.Today only: 8% off on all items.所有产品打9.2折，仅限今天。
5.We're thrilled to give you a special offer on our +产品/产品系列. You can enjoy a discount up to 20% off. Please let me know if you need more details.我们很高兴为您提供我们的+产品/产品系列的特别优惠。您可以享受高达 20% 的折扣。如果您需要更多详细信息，请告诉我。
6.We wish if we can spare you a few minutes. Here is our super promotion sale. The discount is even up to 20% off. Feel free to reach out if you get interested.我们希望能为您腾出几分钟时间。这是我们的超级促销活动。折扣甚至高达 20%。如果您有兴趣，请随时与我们联系。
7.We've got good news for you: a special discount code for our +产品或型号. Please find it as below:It will be valid until+时间. Feel free to check out more details from us.我们有好消息要告诉您：我们的+产品或型号的特别折扣代码。请查找如下：有效期至+时间。请随时查看我们的更多详细信息。年末催单策略(二)公司周年庆或清库存:1.Our company is having an anniversary sale. By end of this month we are offering15% off for all our products. Check out the latest catalog and advise if any of them are interested.我们公司现在有周年庆活动。截止本月底，公司产品会打8.5折。请查看最新的目录册，如有感兴趣的请告知。
2.We'recelebratingthe10thofour.company and we have a business sale for you. All products will be 15% off. This will only be valid for 10 days. Kindly act quickly to enjoy the benefit.为了庆祝公司10周年庆，我们有大促活动，所有产品8.5折。有效期只有10天。
 3.We'd like to announce that we will be having a Clearance Sale. We will be offering up to 30% discount on all the items of the attached list start from 开始日期 to 结束日期， It is on a first come first serve basis.这是我们推出的清仓促销活动。附件清单里所有产品高达7折优惠，先到先得。
4.Our company is having an anniversary sale. Until end of this month we are offering 15% off for all our products. Check out the latest catalog and let us know if any of them are interested.我们公司正在举行周年庆促销活动。到本月底，我们为所有产品提供 15% 的折扣。查看最新的目录，如果他们中的任何人感兴趣，请告诉我们。
5.We're celebrating the 10th of our company and we have a business sale for you. All products will be 15% off. This discount will only be valid for 10 days. Kindly act quickly to enjoy the benefit.我们正在庆祝公司成立 10 周年，我们为您准备了一项业务销售。所有产品都将享受 15% 的折扣。此折扣仅在 10 天内有效。快行动起来享受福利吧。
6.We'd like to announce that we will be having a Clearance Sale. We will be offering up to 30% discount on all the items of the attached list start from 开始日期 to 结束日期. It is on a first come first serve basis.我们想宣布我们将进行清仓大甩卖。从开始日期到结束日期，我们将为所附清单中的所有商品提供高达 30% 的折扣。这是先到先得的原则。年末催单策略(三)工厂生产旺季，需要时间排单1.Busy production is approaching , our factory is working at full capacity. The earlier you place the order, the sooner we can schedule the production plan. Otherwise it might not be possible to carry out orders right before Chinese New Year holiday.繁忙的生产临近，我们的工厂正在满负荷生产。您越早下订单，我们就能越早安排生产计划。否则可能无法在春节假期前完成订单。
2.Since it is peak season now, our factory is working at full capacity.If we can receive your order，confirmation by this week and arrange，production without delay during peak season.因为现在是旺季，我们工厂的单子都排满了。。如你能这周确认订单，我们才可以及时安排订单生产，避免任何延误。
3.Please expedite, otherwise l am afraid that it may cause a delay. 请加快(确认速度)吧，不然恐怕交期会有所延误。
4.Busy production is approaching. Kindly inform you that our factory is working at a full capacity. The earlier you place the order, the sooner we can schedule the production plan.繁忙的生产临近。请通知您，我们的工厂正在满负荷生产。您越早下订单，我们就能越早安排生产计划。
5.We highly appreciate if we can receive your order confirmation by this week, and arrange production without delay during peak season.如果我们能在本周之前收到您的订单确认，并在旺季期间立即安排生产，我们将不胜感激。
6.Since it is peak season now, our factory is working at full capacity. Please expedite, otherwise I am afraid that it may cause a delay.由于现在是旺季，我们工厂正在满负荷生产。请加急，否则恐怕会造成延误。年末催单策略(四)☆原材料不稳定，催促尽早下单1.Sorry, I do not want to be sound pushy. But please you'll have to make decision soon as the material is undergoing majorfluctuations.抱歉，我不想催你。但是请及早决定。因为材料价格不稳定，浮动很大。
2.We cannnot order the raw materials until deposit payment is received, so it is likely that we will miss this production date.在没收到订单定金前我们没法订购原材料。这样很可能我们会误了这次的生产时间。
3.As the price of raw materials is going up recently, we kindly advise you to place your order without delay.因为最近原材料价格一直上涨，我们想建议您尽快下单为好。
4.Sorry, I do not want to be sound pushy. But please you’ll have to make decision soon as the materialis undergoing major fluctuations.对不起，我不想显得咄咄逼人。但请您尽快做出决定，因为材料正在经历重大波动。
5.We can not order the raw materials until deposit payment is received，so it is likely that we will miss this production date.在收到定金之前我们不能订购原材料，所以我们很可能会错过这个生产日期。
6.As the price of raw materials is going up recently, we kindly advise you to place your order without delay.由于最近原材料价格上涨，我们恳请您立即下订单。年末催单策略(五)物流旺季，要尽早下单避免到时排仓太久_1.Because of the busy production season, we need to queue for theavailable shipping space. Please make your decision as soon as possible to avoid further delay.由于现在是旺季，我们还得预留时间排仓。请尽早做决定，避免进一步延迟。
2.In order to make sure all the goods can be delivered as scheduled, can you please help send the final confirmation of the order by this week?It will help us to plan the productionproperly, thanks for your understanding.为了确保所有货物能如期出运，可否这周内确认订单，我们也能妥善规划，多谢理解。
3.Because of the logistics peak season, it's extremely difficult time to get the truck and shipping space, Please make your decision as soon as possible to avoid further delay. thanks for your understanding.由于物流旺季，货车和舱位非常困难，请尽快做出决定，以免造成进一步的延误。感谢您的理解。
Because of the busy production season, we need to queue for theavailable shipping space. Please make your decision as soon as possible to avoid  further delay。由于生产旺季，我们需要排队等待可用的舱位。请尽快做出决定，以免进一步拖延。
In order to make sure all the goods can be delivered as scheduled, can you please help send the final confirmation of the order by this week? It will help us to plan the production properly, thanks for your understanding.为了确保所有货物都能如期送达，能否请您帮忙在本周之前发送最终的订单确认函？这将有助于我们正确地计划生产，感谢您的理解。年末催单策略(六)提醒客户，即将是节假日Chinese New Year will begin onJanuary 21st 2023 officially. But most of factories will start with their break at least 15 days earlier, allowing workers time to travel back home and spend the holiday with their families. I know it's a busy time of year now, but we will have to inform you please confirm the order as soon as possible. So we can ship it before our holiday and avoid delays.
外贸业务员在工作的时候，有时不知道怎么更好的去给客户发邮件，引起他的回复，推荐以下几种情况的邮件模板
1.未付款订单的催款模板（请根据您产品的自身特点对描述内容进行修改）。Dear xxx.We have received your order for XXXXXXX.However, it seems that the order has still not been paid for. Please feel free to contact me if there is anything I need to help with price, size etc.Once payment is confirmed, I will process the order and ship it as soon as possible. Thank you!亲爱的xxx，我们已收到您的XXXXXX订单。但似乎订单仍未付款。如果有什么我需要的价格，尺寸等方面的帮助，请随时与我联系。付款确认后，我将处理订单并尽快发货谢谢！ 2.查看到买家付款完成的订单后，给买家发送订单确认邮件，并告知预计发货时间。Hi xxx.Thank you for paying for order xxxxxxxx.We will ship your order within the next 3 days.If you have any questions or problems, please contact us directly for assistance.嗨，xxx，感谢您为订单xxxxxxx付款。我们将在接下来的3天内发货。如果您有任何疑问或问题，请直接与我们联系以寻求帮助。 3.填写了发货通知后通知买家当前状况（订单号，发货单号，运输方式和发货日期）。Hello, xxx.We are pleased to inform you that we have placed your order! You can track its progress using the following tracking number: xxxxxxx.You can also track the delivery of your order yourself at: www.xxxxx.com. Your order usually takes around 30 days to arrive, but as this is the peak shopping season and logistics companies are very busy, some orders can take a long time to arrive.If you have any questions or problems, please contact us directly for assistance.你好，xxx，我们很高兴告诉您我们已经下达了您的订单！您可以使用以下跟踪编号跟踪其进度：xxxxxx。您也可以在以下位置自己跟踪订单的交付情况：www.xxxxx.com。您的订单通常需要30天左右的时间，但是由于这是购物旺季，物流公司非常忙，有些订单可能会花很长时间才能到达。如果您有任何疑问或问题，请直接与我们联系以寻求帮助。 4.超过5天尚未更新物流信息，让买家再等待。Dear xxx.As you know, this is the busiest part of the shopping season and the logistics companies are running at maximum capacity.Your receiving information has not yet been updated, but please rest assured - we will inform you as soon as the update is available.Thank you for your patience!亲爱的xxx众所周知，这是购物旺季中最繁忙的部分，物流公司正以最大的产能运转。您的收货信息尚未更新，但请放心-我们会在更新可用后立即通知您。感谢您的耐心等待！ 5.货物退回，换物流方式重新给买家发货，并延长收货时间。Hello, xxx.Due to the overwhelming demand for logistics this shopping season, the initial dispatch has failed.Don't worry we have sent your order to another logistics company. You can track the new delivery of your order at: www.xxxxx.com.We have also extended the time for you to confirm your delivery.If you have any questions or problems, please contact us directly for assistance.你好，xxx，由于本购物季对物流的压倒性需求，最初的派送失败了。不用担心 我们已经向另一家物流公司发送了您的订单。您可以在以下位置跟踪您的订单的新交货：www.xxxxx.com。我们还延长了您确认交货的时间。如果您有任何疑问或问题，请直接与我们联系以寻求帮助。6.长期在途，确认是否收到货物，减少买家未收到的费用。Hello, xxx.Please don't worry if you haven't received your order yet. We've  just checked the tracking information and it's on its way!If you haven't  received your parcel, there's no need to worry about your money or purchase, we will resend your order or you can request a full refund.If you have any questions or problems, please contact us directly for assistance.你好，xxx，如果您尚未收到订单，请不要担心。我们刚刚检查了跟踪信息，它就在路上！如果您没有收到包裹，也不必担心您的钱或购买，我们将重新发送您的订单，或者您可以申请全额退款。如果您有任何疑问或问题，请直接与我们联系以寻求帮助。7.距离确认收货超时还有1周，依然未妥投，告知买家物流的大致情况，并且告知买家会给他延长收货时间，请买家不要提交纠纷。Hello, xxx.We have checked the tracking information and found that your parcel is still in transit. This is due to the unusually high demand for logistics during this shopping season. We have also extended the time for you to confirm delivery.If you have any questions or issues, please contact us directly for assistance rather than submitting a refund request. We aim to resolve all issues as quickly as possible!Thank you!你好，xxx，我们检查了跟踪信息，发现您的包裹仍在运输中。这是由于本购物季对物流的需求异常旺盛。我们还延长了您确认交货的时间。如果您有任何疑问或问题，请直接与我们联系以寻求帮助，而不是提交退款请求。我们的目标是尽快解决所有问题！谢谢！8.客户投诉产品质量有问题（表示退款意向，并愿意配合解决问题，承诺下次购买能给予折扣），请根据订单实际情况进行更改。Hello, xxx.I am very sorry to hear this news. Since I double checked the order and packaging to make sure everything was in order? I think the damage may have happened in transit before shipping.But I still feel very sorry for the inconvenience caused to you. I promise I will give you even more discounts to make up the difference the next time you buy from us.Thank you for your understanding.亲爱的xxx，得知此消息我感到非常遗憾。既然我仔细检查了订单和包装，以确保一切都完好？我认为在运输之前，可能在运输过程中发生了损坏。但是给您带来的不便，我仍然感到非常抱歉。我保证，下次您从我们这里购买商品时，我会给您更多折扣，以弥补这一差额。感谢你的理解。9.货物断货，推荐类似产品（建议大家及时把断货的商品下架）。Hello, xxx.We have checked the tracking information and found that your parcel is still in transit. This is due to the unusually high demand for logistics during this shopping season. We have also extended the time for you to confirm delivery.If you have any questions or issues, please contact us directly for assistance rather than submitting a refund request. We aim to resolve all issues as quickly as possible!Thank you!亲爱的xxx，很抱歉，您订购的商品目前无货。我将与工厂联系以查看何时可以再次使用。我想推荐其他类似风格的商品。希望你也喜欢他们。您可以点击以下链接以检出它们XXXXXX。如果有什么我可以帮助的，请随时与我们联系。谢谢！10.折扣产品推荐。Dear xxx.Thank you for your message. Well, if you buy XXXX items at the same time, we can offer you a discount of XXX%. After confirming your payment, we will ship your order promptly. If you have any other questions, please feel free to contact us.Thanks and greetings!亲爱的xxx，感谢您的留言。好吧，如果您同时购买了XXXX件商品，我们可以为您提供XXX％的折扣。确认您的付款后，我们会及时为您发货。如果您有其他任何疑问，请随时与我们联系。谢谢与问候！11.买家议价（填写希望买家购买的件数和您所能提供的折扣）。Dear xxx.Thank you for your interest in our items. I am afraid we are unable to offer you a bargain low price as the prices we offer have been carefully calculated and our margins are already very limited. However, if you order more than XXXX pieces at a time, we can offer you a discount of XXX%. If you have any further questions, please let me know.Thank you!<亲爱的xxx，感谢您对我们的物品感兴趣。恐怕我们无法为您提供讨价还价的低价，因为我们提供的价格已经过精心计算，而且我们的利润率已经非常有限。但是，如果您一次订购多于XXXX件，我们可以为您提供XXX％的折扣。如果您还有其他疑问，请告诉我。谢谢！12.向买家推荐新品（圣诞节/新年等节日畅销产品推荐）。Dear xxx.With Christmas/New Year/……  approaching, we see a huge potential market for XXXXXXXXXXXXX. Due to their high profit margins, many customers are buying them on eBay or in retail shops for resale. We have a large quantity of XXXXXXXXXXX. please click on the link below to check them out XXXXXXXXXXX. if you order 10 or more at a time, the wholesale price is XXX.Thank you.亲爱的xxx，随着圣诞节/新年/……的临近，我们发现XXXXXXXXXX具有巨大的潜在市场。由于其高利润率，许多客户正在eBay或零售商店购买它们以进行转售。我们有大量的XXXXXXXX。请点击以下链接以检出他们XXXXXXXXXX。如果您一次订购10件以上，则批发价为XXX。谢谢。13.货物在海关。Hello, xxx.We have checked the tracking information and found that your parcel has now arrived at the customs office in your country. Please let us know as soon as your order has arrived at your delivery address. If your parcel is experiencing any delays at customs, please contact them to resolve any issues.Thank you!你好，xxx，我们检查了跟踪信息，发现您的包裹现在已经到达您所在国家的海关。请在您的订单到达您的收货地址后立即通知我们。如果您的包裹在海关遇到任何延误，请与他们联系以解决任何问题。谢谢！ 14.货物已经处于签收状态，提醒买家确认收货。Hello, xxx.The tracking information indicates that you have received your order! Please ensure that your item is in good condition and then confirm satisfactory delivery.If you have any questions or problems, please contact us directly for assistance rather than submitting a refund request. We aim to resolve all issues as quickly as possible!Thank you!你好，xxx，跟踪信息表明您已收到订单！请确保您的物品完好无损，然后确认满意的交货。如果您有任何疑问或问题，请直接与我们联系以寻求帮助，而不是提交退款请求。我们的目标是尽快解决所有问题！谢谢！ 

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