《国际食物和农商管理评论》2020年第2期
International Food and Agribusiness Management Review
Vol. 23, No. 2, 2020
本期目录
Review Article
Chinese consumers’ willingness to pay for organic foods: a conceptual review
Rui Li, Chien-Hsing Lee, Yu-Ting Lin, Chi-Wei Liu
Research Article
Spanish Muslims’ halal food purchase intention
Mahir Pradana, Rubén Huertas-García, Frederic Marimon
Farm expansion under credit constraint: evidence from commercial rice farmers in Guangxi, China
Xinjian Chen, Di Zeng, Hui Zhang, Chen Kang
Farmer satisfaction and cocoa cooperative performance: evidence from Tocache, Peru
Angie Higuchi, Daniel Coq-Huelva, Ruth Arias-Gutierrez, Rafaela Alfalla-Luque
Characterization of farmers’ management practices and strategies: a comparison between Argentine and U.S. farmers
Z. Mati Mohammadi, Pablo Mac Clay, Roberto Feeney, Pedro Harmath, Masi Keshavarz, Michael A. Gunderson
Implementation of Internet of Things depends on intention: young farmers’ willingness to accept innovative technology
Jui-Hsiung Chuang, Jiun-Hao Wang, Chaoyun Liang
Assessing the performance of regional soybean prices in Ghana
Edward Martey, Nicolas Gatti, Peter Goldsmith
Identifying risk in production agriculture: an application of best-worst scaling
Cosmos Atta, Eric T. Micheels
Case Study
Bonusz Agro Cooperative: loan options
Tamas Mizik
Peppers & More: a teaching case in organizational behavior
Meike Rombach, Shema E. Paul, Lukas F. Niedermann, Vera Bitsch
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本期摘要
Review Article
01
Chinese consumers’ willingness to pay for organic foods: a conceptual review
Rui Li, Chien-Hsing Lee, Yu-Ting Lin, Chi-Wei Liu
23(2): 173–188
Abstract:
China has become one of the largest food markets in the world. Alone with its rising market power, we conceptually review relevant literature to discuss important issues on Chinese consumers’ willingness to pay for organic foods. Important factors that might determine consumer willingness to pay were discussed (i.e. culture, demography, attitudinal factors, health consciousness, individual norms, consumer knowledge, food safety, environmental concern, animal welfare, purchasing power, nutritional value). We then put forward a prospect of the future research on consumers’ willingness to pay for organic foods in China and other developing countries. Practical and policy implications are also elaborated.
Keywords:
willingness to pay, Chinese consumers, organic foods
Research Article
02
Spanish Muslims’ halal food purchase intention
Mahir Pradana, Rubén Huertas-García, Frederic Marimon
23(2): 189–202
Abstract:
The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.
Keywords:
halal food, halal marketing, religious involvement, purchase intention, structural equation model
03
Farm expansion under credit constraint: evidence from commercial rice farmers in Guangxi, China
Xinjian Chen, Di Zeng, Hui Zhang, Chen Kang
23(2): 203–216
Abstract:
Agricultural production decisions in China are usually financially constrained, and the lack of credit often can prevent profitable investment such as farm expansion that generates economies of scale. However, farm expansion is still increasingly observed in China, where more smallholders are expanding farms towards moderate-scale operation, especially in the rice sector. This study investigates this paradox by specifically assessing the impact of credit constraint on farm expansion decisions using a representative household survey of rice farmers in Guangxi Province, China. Farm expansion is empirically measured by both actual expansion in the past five years and the willingness to expand in the near future, which is predicted by a series of factors where the possible endogeneity of credit constraint is accounted for using instrumental variable techniques. It is found that credit constraint negatively and significantly affects farm expansion. Such impact is heterogeneous and is larger among moderate scale holders. Our findings highlight the importance and necessity of offering financial services to relatively small-scale commercial farms in developing countries to relax their credit constraints.
Keywords:
credit constrains, farm size, farm expand, rice farmer, China
04
Farmer satisfaction and cocoa cooperative performance: evidence from Tocache, Peru
Angie Higuchi, Daniel Coq-Huelva, Ruth Arias-Gutierrez, Rafaela Alfalla-Luque
23(2): 217–234
Abstract:
Cocoa marketing cooperatives are essential in the current model of governance of cocoa production and distribution in Peru and other developing countries. Because farmer satisfaction is particularly important for the success and development of cooperatives, this article focuses on an analysis of the factors related to farmer satisfaction as well as the identification of demographic and socio-economic elements that can explain the different levels of satisfaction among different cooperative members. Data obtained through a survey of 150 cocoa farmers were analyzed through three main statistical methods: (1) an exploratory factor analysis with a principal component analysis method; (2) cluster analysis; and (3) an independent samples t-test. The results confirm that farmer satisfaction is explained by a complex set of cognitive and psycho-social elements and pro-social emotions. Finally, the results indicate that some socio-economic features such as farm size or household size are associated with the varying existing levels of farmer satisfaction.
Keywords:
cocoa, cooperative, Peru, exploratory factor analysis, cluster analysis
05
Characterization of farmers’ management practices and strategies: a comparison between Argentine and U.S. farmers
Z. Mati Mohammadi, Pablo Mac Clay, Roberto Feeney, Pedro Harmath, Masi Keshavarz, Michael A. Gunderson
23(2): 235–252
Abstract:
This study is a first exploratory approach to identify differences and similarities between U.S. and Argentine farmers’ main management strategies. Considering the importance of agriculture in these countries and the key roles both of them play in agriculture world markets, our findings could help agribusiness industries and policymakers to make well-informed decisions based on a more comprehensive understanding of farmers’ behavior in both countries. Regarding sociodemographic aspects, U.S. farming is more family-operated, farmers are older, and farms are, on average, a smaller scale than in Argentina. The results show that U.S. farmers work more on their own farm compared to Argentine farmers. Regarding the factors considered more important in farm management, Argentine and U.S. farmers are more concerned about costs and productive aspects than about marketing issues or human resources aspects. This study also indicates that farmers in both countries prefer to do most of the farm tasks by themselves.
Keywords:
Farmers’ characteristics, management strategies, large commercial producer, cross-country comparison, Argentina, United States
06
Implementation of Internet of Things depends on intention: young farmers’ willingness to accept innovative technology
Jui-Hsiung Chuang, Jiun-Hao Wang, Chaoyun Liang
23(2): 253–266
Abstract:
Innovative applications of smart technology constitute a current trend in agricultural development. This study employed a technology acceptance model to explore the intention of young farmers to apply Internet of Things systems in field-level management of Taiwanese farms. An online questionnaire was used to collect data regarding farmers aged 45 years or younger who were currently engaged in agricultural production. Statistical analysis of 241 valid questionnaires revealed that young farmers’ intention to use innovative technologies was affected mainly by perceived organizational support, followed by average annual turnover, perceived usefulness, perceived ease of use, and sense of trust in the system supplier. This study suggests that agricultural administration agencies should consider farmers’ farming needs and intention to use; agencies should employ problem-solving and design thinking when developing smart agriculture policies. Insightful design of incentives and guidance measures enables young farmers to maximize achievement and to minimize effort.
Keywords:
Internet of Things, smart agriculture, technology acceptance model, technological innovation, young farmer
07
Assessing the performance of regional soybean prices in Ghana
Edward Martey, Nicolas Gatti, Peter Goldsmith
23(2): 267–282
Abstract:
Soybean production has been widely promoted in sub-Saharan Africa as a means of improving rural household income. Numerous studies point to poor adoption levels, low yield levels, and limited profitability among smallholder farmers. Poor performance of soybean among smallholders generates numerous hypotheses as to the root causes. One logical cause is low prices, which result from anecdotes from the field, especially among producers and policymakers. In this study, the first of its kind that we are aware of, analyzes regional soybean prices over time across six key growing and commercial regions of Ghana. We employ cointegration and multivariate vector error correction model to measure the level of international and inter-market integration and performance. The results show regional and international integration as well as Granger Causality results consistent with the local supply-demand context. Specifically, the international market Granger causes Kumasi, Bolgatanga, and Wa markets, while the Tamale and Kumasi, serve as the leading production and demand markets, respectively. The results of the study provide evidence that prices do perform well in Ghana and are not a major source of weak adoption and low levels of profitability among smallholder soybean farmers.
Keywords:
soybean, cointegration, price transmission, time series, vector auto regression
08
Identifying risk in production agriculture: an application of best-worst scaling
Cosmos Atta, Eric T. Micheels
23(2): 283–300
Abstract:
The identification and management of risk plays a significant role in reducing variability in farm income. The choice of risk management tools and strategies may depend on several factors, including the perceived importance of the risk and the perceived level of control that producers have in managing the risk. This study uses data from a 2017 survey of grain and oilseed farmers in Saskatchewan and employs a count-based approach of best-worst scaling and latent class cluster analysis to examine their perception of the most important sources of risk and the factors that influence these perceptions. The results suggest production and marketing risks, such as variation in output prices, rainfall variability, and changes in input prices, are the most important risks to farmers. However, results also reveal heterogeneity in responses to these identified risks, suggesting that a multifaceted approach is needed by farmers to address risk.
Keywords:
risk, risk management, best-worst scaling, latent class cluster
Case Study
09
Bonusz Agro Cooperative: loan options
Tamas Mizik
23(2): 301–312
Abstract:
Cooperation of producers is essential in agricultural production. The producer group is the official organization of the European arable sector. The Bonusz Agro producer group was established in 2015, and its legal form is cooperative. They use cooperative principles such as the democratic decision-making process ‘one member – one vote’ principle for both significant and insignificant decisions, unlike some other cooperatives. The management of the cooperative is considering investing in a new industrial site. This new site will be for cleaning/drying the produce, and storing it in a new storage facility, among other things. The company currently lacks sufficient financial resources to make this investment possible. One of the obstacles to obtaining the necessary finances is the lack of collateral the organization has control over. This case study examines the investment decision. The main focus is on how the organization can enlist the contribution of all members. The most delicate part of the decision-making dilemma is that all members would have to offer some of their own assets as collateral. These assets would be part of their agricultural land, which is necessary to obtain the required external financial resources from banks.
Keywords:
cooperative, case study, finance, investment, collateral
10
Peppers & More: a teaching case in organizational behavior
Meike Rombach, Shema E. Paul, Lukas F. Niedermann, Vera Bitsch
23(2): 313–318
Abstract:
The teaching case discusses a number of organizational challenges faced by a German vegetable producer. Two business consultants were hired to assist and to explore the situation in the new production facility at Peppers & More. While the CEO assumed the employees were not motivated, the consultants uncovered that various employees’ behavior, as well as a structural problem contributed to the tense situation in the production facility. During the period of analysis, it becomes apparent that there is a communication problem between the production manager and the foremen. The setup of the job rotation system and conflicts between two foremen caused further irritation at the facility. At the end of each consulting day, the consultants and the readers have to link the challenges to motivation theory and provide recommendations how Peppers & More can cope with these challenges.
Keywords:
communication, conflict, horticulture, job rotation, job satisfaction, organizational structure, work motivation
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