《Food Policy》| 牛肉消费政治化:韩国购买美国牛肉意愿和政治价值的纵向变化

摘要

本研究确定了自2008年牛海绵状脑病(BSE)以来的十年中影响韩国购买美国牛肉意愿的因素。通过Logistic回归分析评估人口统计学、对疯牛病的恐惧和政治倾向对美国牛肉购买意愿的影响。调查数据显示，购买意愿大幅上升，从2008年的36.9%升至2019年的76.1%。对数据集的分析确定了十年来变量影响的变化。分析结果显示，认为疯牛病风险较低的人、男性、保守政党支持者等更倾向于购买美国牛肉。2008年，决定美国牛肉购买意愿的最重要因素是风险认知。2015年，在大范围恐慌消退后，尽管仍存在感知疯牛病风险的影响，政治倾向缓和了这种影响。个人的政治意识形态被用作对美国牛肉安全性持怀疑态度者购买行为的启发因子。最后，2019年的数据显示，风险感知和政治倾向的影响有所下降，超过四分之三的受访者表示他们会购买美国牛肉。尽管风险很容易被政治化，但它不会无限期地持续下去。

关键词

牛海绵状脑病；风险认知；政治相关消费；logistic回归分析

Abstract

This study identified factors affecting the willingness to purchase US beef in South Korea over the decade since the bovine spongiform encephalopathy (BSE) crisis in 2008. Logistic regression analyses were conducted to assess the effects of demographics, fear of BSE, and political propensity on US beef purchase intentions. The survey dataset showed a dramatic increase in willingness to purchase, from 36.9% in 2008 to 76.1% in 2019. Analysis of the datasets identified changes in the effects of the variables over a decade. The analysis indicated that people who perceived a low level of BSE risk, males, and supporters of conservative parties were more likely to buy the US beef. In 2008, the most important determinant of US beef purchase intentions was risk perception. In 2015, after the widespread panic subsided, while there remained effects of perceived BSE risk, it was moderated by political propensity. Personal political ideology was used as a heuristic in the purchasing behavior of those who doubted the safety of US beef. Finally, the data in 2019 showed decreased effects of both risk perception and political propensity, as more than three quarters of respondents stated that they would buy US beef. Although risk can be easily politicized, it does not persist indefinitely.

Keywords

BSE；Risk perception；Political consumerism；Logistic regression analysis

《Food Policy》

《粮食政策》是一份多学科期刊，最新影响因子为4.552，发表关于发展中国家、转型期国家和发达经济体食品部门政策制定、实施和评估问题的原创研究和新证据。本刊重点刊载食品政策的经济和社会方面的文章，优先考虑为国际食品政策辩论提供信息的实证研究。

原文链接 link 

https://doi.org/10.1016/j.foodpol.2021.102171

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