纽约又一时尚新地标开业,老佛爷巴黎将开新店,LV新推运动鞋等5条双语资讯 | iziRetail热点
iziRetail逸芮搜罗并精选了5篇关于时尚零售、商业地产相关的英文报道,进行翻译、转载,为大家带来一手的海外资讯。同时,我们把英文原文附在文末,英文爱好者们也可浏览阅读。
时尚打卡新地标 —— 纽约哈德逊广场开业
A massive new mall just opened in New York. Here's what it's like to shop there
原文作者:Lauren Thomas 来源:CNBN
位于纽约曼哈顿的零售综合体哈德逊广场(Hudson Yards)于近日正式开业,这也是美国史上规模最大的私人地产开发项目。
项目整体占地约1800万平方英尺,其中零售面积达100万平方英尺,包含商用写字楼、高级公寓、购物中心、艺术装置、酒店等多种业态。
除了Neiman Marcus的全新旗舰店外,商场引进了许多品牌,除了Dior、Cartier等奢侈品品牌,还有平价大众的Zara、Uniqlo等快时尚品牌,以及M.Gemi、Mack Weldon等电商品牌。此外还有休闲运动空间3DEN及各种餐饮品牌。
许多公司也已经入驻或计划入驻哈德逊广场,比如Vayner Media、Coach母公司Tapestry、时代华纳、欧莱雅集团等等。
哈德逊广场的公寓(一室)每个月的租金在5000美元以上,高端连锁健身品牌Equinox也即将开出旗下第一家酒店,为其会员提供一个最大的健身会所。
It's finally here. A glitzy 1 million square feet of retail space opens at the Hudson Yards development in New York on Friday, promising to offer city dwellers and tourists alike a shopping experience unlike your traditional neighborhood mall.
The shops — built by two of the world's largest real estate developers, Related Cos. and Oxford Properties Group — are meant to appeal to shoppers on both the high and low end: ranging from apparel retailers Uniqlo, H&M, Zara and Athleta to luxury shops Dior, Fendi, Cartier and Tiffany.
And it even has an area devoted to brands like men's athleisure company Rhone, tech hub b8ta, shoemaker M.Gemi and men's underwear retailer Mack Weldon, that were all born on the internet.
Hudson Yards has nearly as many unique food options — cocktail bars, a Spanish food hall, craft coffee shops, and eateries run by celebrity chefs Thomas Keller and David Chang — to offer as it does retail.
A company called 3DEN has a space inside Hudson Yards where you can go take a nap on a Casper mattress, meditate on yoga mats, swing (yes, on an actual swing), grab a quick shower or take a phone call in a sound-proof booth.
The entire Hudson Yards development, which amounts to 18 million square feet onManhattan's West Side, is also going to be home to businesses like marketing guru Gary Vaynerchuk's Vayner Media, CNN, SAP, Warner Bros., Tapestry and L'Oreal.
One-bedroom apartments in luxury residential buildings nearby are going for at least $5,000 per month. And then, high-end fitness chain Equinox will open its first hotel ever, complete with its biggest gym for members ever, at Hudson Yards in June.
全新老佛爷百货在法国香榭丽舍大道开业
6 Things You Need to Know About the New Galeries Lafayette
原文作者:Laure Guibault 来源:BoF
法国老牌百货零售商老佛爷百货公司(Galeries Lafayette Group)计划在巴黎香榭丽舍大街上开设一间新店,开业时间定于3月2日。新店共有四层,占地70,000平方英尺。
老佛爷百货香榭丽舍店推陈出新,采用全新的零售模式,比如取经Selfridges,将餐厅嵌入商场内,融合时尚,设计,艺术、音乐等,以打造一个文化聚集地,为消费者营造一个愉悦轻松的购物环境。
关于全新的老佛爷百丽香榭丽舍大道店有6个关键词:
1、创立社交中心,不定期举办大师班、主题演讲、音乐会等文创活动。
2、以混合批发零售的模式,代表核心品牌进行销售,减轻库存压力。
3、推出个人造型师服务,了解消费者的生活方式。
4、引入各式餐饮。不仅设立美食广场,还将有咖啡厅、餐厅等。此外,新店将设有一个屋顶餐厅。
5、没有窗户,与丹麦室内装潢设计师比亚克·英厄尔斯合作,采用艺术装置风格。
6、全新设计的试衣间。
The venerable, family-owned French retailer Galeries Lafayette Group, which operates 62 Galeries Lafayette stores around the world, is set to open a four-story, 70,000-square-foot store on the Champs-Elysées, the largest retail space on the famed Parisian thoroughfare.
Galeries Lafayette Champs-Elysées certainly seems to be taking cues from its British peer on more than one level. Like Selfridges, the new store has developed its own hybrid retail model, is knitting experiences like restaurants into its offering and aims to become a cultural destination.
Here are 6 things you need to know about the plans for the new Galeries Lafayette Champs-Elysées:
A social hub to match the Virgin Megastore. The new Galeries Lafayette is aiming to replicate with space for events like book signings, master classes, keynotes and concerts, as well as Instagram-friendly features like flying carpets for shoes and a moving conveyor belt (like a sushi bar) for handbags.
A hybrid wholesale-retail model. Galeries Lafayette Champs-Elysees will curate and sell products on behalf of core brand partners, without taking on the risk of buying and holding inventory.
The retailer will only buy and resell product from smaller brands that are used to the wholesale model. Importantly, it’s all designed to feel seamless for the consumer and allow the store to assert its own identity.
Personal stylists, not salespeople. In lieu of traditional salespeople, Galeries Lafayette Champs-Elysées is deploying what it describes as a 300-person team of “personal stylists” recruited via Instagram and enrolled in a “retail academy” training programme devised with the Institut Français de la Mode (IFM).
A focus on food and beverage. A food court in the basement of the store will host several as yet undisclosed restaurant brands, as well as a cellar of 200 natural wines.
There will also be a coffee shop on the first floor, a restaurant on the second floor and a rooftop restaurant in the same building led by the team behind Loulou, Girafe and Monsieur Bleu.
No windows. Instead, Danish architect Bjarke Ingels turned a potential handicap into what he hopes will prove to be a signature, crafting a vortex-like tunnel from the main street to enter the store instead.
Fitting rooms front and centre. Galeries Lafayette has flipped the script, placing them in prime locations with natural light, mirrors and colourful carpet by Pierre Frey and a view onto the avenue des Champs-Elysées, plus a dedicated staff.
Virgil Abloh推出LV全新Sneaker系列
Virgil Abloh’s New Louis Vuitton Sneakers Will Cost You a Lot of Money
原文作者:Victor Deng 来源:Footwear News
近日,LV品牌男装创意总监Virgil Abloh推出全新设计的Sneaker系列。
为了致敬经典的Sneakers设计,最新的LV 408共设计了三种不同的版本:低帮,中帮和高帮。鞋面使用优质小牛皮,并配以红色,蓝色和绿色等鲜艳的色彩。
此外,品牌还有单独的黑色和灰色配色。Abloh还亲自在鞋子的侧面手写路易威登品牌签名。这款sneaker也在品牌2019年春季男装系列秀场上亮相。
据了解,新推出的鞋款,每只需要约6小时的时间制作,耗费近106个组件制作了20只鞋子。
目前,三个版本的sneaker可以在Louis Vuitton的网上商店购买,零售价在1,200到1,600美元之间。
Following months of anticipation, the first set of Abloh-designed LV sneakers are finally available for purchase now.
Paying homage to decades of iconic sneaker designs, the latest LV 408 trainer is offered in three distinct versions: low-top, mid-top and high-top. The shoes feature premium calf leather uppers that are accented by eye-catching hues including red, blue and green.
In addition, a separate black and gray colorway is available. Other design details include the signature Louis Vuitton branding handwritten by Abloh himself on the lateral sides. The sneaker first made its debut on the runway as part of the brand’s spring 2019 men’s collection.
According to Abloh, the shoe was crafted in Italy with about six hours of stitching required for each shoe. It took nearly 106 components to make the shoes with 20 pieces to make the sole alone.
All three versions of the Abloh-designed LV 408 Trainer are available now on Louis Vuitton’s webstore with retail prices ranging between $1,200 to $1,600.
Showfields在纽约开设“全世界最有趣的商店”
This department store takes everything about pop-ups and turns it into retail
原文作者:Ann-Marie Alcántara 来源:ADWEEK
自称是“全世界最有趣的商店”的Showfields近日在纽约NoHo社区开设了一家旗舰店,共有三层,目前仅有一层开放营业。
旗舰店每层都有一个不同的主题。一层专注健康生活,二层以家居品牌为主。其中入驻的品牌包括电动牙刷品牌Quip、毛巾品牌Weezie等。对于品牌来说,加入Snowfields可以很好的利用平台的便利性。
Showfields比较独特的地方在于,将商店设计成了艺术空间,艺术品分散在品牌的展位之间,并将整个三楼用于展览“Showfields x Future/Past”
自2018年12月一层开放运营以来,Showfields也鼓励品牌可以准备充足的库存,赠送小样等形式来让消费者更好了解品牌,也加强消费者的购物体验。
Dubbing itself “the most interesting store in the world,” Showfields, a new take on an old retail model by basically renting space to specific brands, today opened up three more floors in its flagship New York store.
Located in the city’s NoHo neighborhood, Showfields first opened up its doors in December, debuting only the first floor. Now, with the rest of the space opening up, only time will tell if consumers come flocking to a store filled with digitally native brands.
Part of the Showfields aesthetic is dedicating a different theme to each floor. The first floor focuses on wellness with brands like electric toothbrush company Quip occupying a booth, to a Pure Wow-dedicated area of “everyday” products from companies like Peace Out and NatureLab.
The second floor centers on the home and includes some first-timers trying out retail, like Weezie, a direct-to-consumer towel company, and a back area with seven curated merchants from Shopify.
Another allure of the space is the store’s museum-like aspect, with art dispersed between the brand’s booths as well as devoting the entire third floor to an exhibition called “Showfields x Future/Past.”
Customers and visitors can touch and play with each piece—and then take a slide down to the second floor. It’s the Museum of Ice Cream meets department store hybrid no one knew was necessary.
Since opening the first floor in December, Showfields is now encouraging brands to carry more inventory, as consumers want to walk out with something as opposed to getting it delivered.
租衣平台Rent the Runway结束新一轮融资,估值10亿美元
Rent the Runway hits a $1 billion valuation
原文作者:Megan Rose Dickey 来源:Teckcrunch
租衣平台Rent the Runway刚刚结束了1.25亿美元的一轮融资,估值为10亿美元。Rent the Runway总共获得了3.37亿美元的风险投资。公司计划依靠这笔资金来扩大其订阅业务。
Rent the Runway于2009年创立,旨在为女性提供重要场合使用的知名设计师服装租赁服务。2018年年底,Rent the Runway在旧金山开设了一个实体店,也是公司第五个线下门店。
Rent the Runway just closed a $125 million round led by Franklin Templeton Investments and Bain Capital Ventures. This round values the company at $1 billion. In total, Rent the Runway has raised $337 million in venture funding.
Late last year, Rent the Runway opened a physical location in San Francisco, marking the company’s fifth standalone brick and mortar space.
Rent the Runway, which launched about 10 years ago, has expanded from the sole offering of one-time rentals to now three offerings, including two subscription offerings.
With the funding, Rent the Runway plans to scale its subscription business, broaden its clothing and home decor offerings and open additional fulfillment facilities.
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