​【商务短语】「商机」原来还可以这样说！？

niche (n.)

UK  /niːʃ/ US  /nɪtʃ/

Definition: 

1. If you find your niche, you find a job or activity that is very suitable for you. 

1. 合适/称心 的 工作/活动

2. [singular 单数] An opportunity to sell a product or service to a particular group of people who have similar needs, interests etc.

2. 商机；市场定位 (=有利可图的缺口)

3. A hollow place in a wall, often made to hold a statue. 

3. (用来放雕像的)壁龕

Amamda soon found her niche at the club. 

Amamda 很快就在俱乐部里找到了一份理想的工作。

He's managed to create a niche for himself in local politics. 

他终于在当地政界为自己谋到一份称心的差事。

She has carved/made a niche for herself as a financial advisor. 

她成功地当上了财务顾问。

He spotted a niche in the market. 

他发现了市场上的一个商机。

There is a niche in the market for this kind of product. 

这种产品在市场上是有需求的(=有商机)。

The company has created/carved a niche for itself in the watch-making business. 

该公司在钟表制造业找到了自己的市场定位。

They found a niche by selling their line of leather goods through small boutiques that could offer personalized service. 

他们透过让一些可以为顾客提供个性化服务的小时装店销售他们的皮制产品而看到了商机。

niche (adj.)

(only before noun)

Definition: Relating to selling goods to a particular small group of people who have similar needs, interests etc.

(产品)针对特定小群体的

niche marketing 

针对特定群体的市场营销；(术语)利基营销

a niche market 

有利可图的市场；（有商机的）小众市场

a niche product 

针对特定群体的产品

更多实体例句

In order to be successful and make a profit in a competitive market, every organization needs a clear strategy. But how do you decide on the best strategy for your business? Should you offer a unique product or service, or the cheapest price? Should you focus on a niche market instead of a broad one? The decision you make will impact every aspect of your organization, so it's important to get it right.

要在竞争激烈的市场中取得成功和盈利，每家公司都需要有一套很清晰的策略，可是你该如何为你的公司去制定最理想的策略呢？应该提供独家产品或服务？还是用最低廉的价钱去取胜？应该专注于某个特定的市场？还是走大众化路线呢？你所作的决定将会影响到你公司的每一个环节，所以正确的决定尤为重要。

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