南半球最大的商业改造项目：太平洋购物中心

普利斯设计集团商业中心景观设计：太平洋购物中心改造

Pacific Fair Shopping Center Redeveopment, Commercial Center, designed by Place Design Group

建于1977年的太平洋购物中心位于布罗德海滩的中心地带，紧邻知名的黄金海岸明星赌场（前身为木星赌场）。项目占地16.6公顷，是黄金海岸的标志。

Pacific Fair Shopping Centre is a Gold Coast icon, established in 1977 on 16.6ha in the heart of Broadbeach, neighbouring the renowned The Star Gold Coast casino, formerly named the Jupiter’s Casino.

2014年，普利斯设计集团负责了这项总耗资达6.7亿澳元的内外部改造景观设计工作。

In 2014 Place Design Group were engaged to deliver the entire landscape architecture works, including internal and external areas of the centre’s $670 million-dollar redevelopment.

在过去，人们在逛街前后和中途休憩时会选择城镇广场和乡村绿地碰面小聚。零售购物中心的发展打破了这一概念：户外空间曾经承担的促进社会、社区间交流的功能被淡化了。网上购物日益激烈的竞争也给实体零售中心带来了挑战——如何再次吸引顾客成为实体零售中心的关注重点。外部景观设计不仅从视觉上吸引了人们的注意，也为实体零售中心提供了实际的体验。对标志性的太平洋购物中心的改造旨在重塑社交与购物之间紧密而牢固的联系。

In the past, town squares and village greens were the main meeting point to socialise before and after shopping, or during a shopping break. The movement into retail shopping centres challenged this notion, as space was not considered to facilitate the social and community interactions that these outdoor spaces encouraged. The growing competition from online shopping has also presented the challenge of how brick and mortar retail centres can re-engage shoppers, with external landscape design not only creating visual interest but also providing a curated experience. The redevelopment of the iconic Pacific Fair Shopping Centre aimed to bring back and embrace the strong relationship between socialising and shopping.  

带着这样的宗旨，创意团队负责了太平洋购物中心户外空间的设计。团队对这些空间在过去所承担的作用，以及为了将该项目打造成世界顶级的购物中心与社区中心，这些空间将要承担的作用进行了思考。这些空间不仅给予一种购物体验，它们也直接是社区的一部分。团队希望通过此次改造，给人们留下印象，使太平洋购物中心可以被定位为黄金海岸旅游市场的主要目的地。

With this thinking, the creative team tasked with the design of Pacific Fair’s outdoor spaces considered what the role of these spaces have been traditionally, and what they needed to become for Pacific Fair to take the lead as a world-class destination shopping and community centre. The roles of these spaces were considered not only for the shopping experience, but also as part of the direct community, and what impression the redevelopment had to make to position Pacific Fair Shopping Centre as a leading destination for the Gold Coast tourism market.  

“度假”成为了全新的太平洋购物中心的关键目标，它也是该项目的管理与设计成果背后鼓舞人心的驱动力。通过选用特定的材料、植栽、颜色，设计传递了一种代表着黄金海岸/昆士兰州生活方式的假日氛围。作为海滩度假和终极休闲标志性目的地，位于黄金海岸的购物区需要整合一系列空间，包括帮助人们放松的家居与灯光，让人们从喧闹的零售区中得以休憩、感受阵阵微风的帐篷小屋。

The ‘Resort’ became the key vision for the new Pacific Fair and was the inspirational driver behind the curation and the delivered outcomes. Through the choice of specific materials, plantings and colours, the design delivers a holiday atmosphere that is truly representative of the Gold Coast/Queensland lifestyle. Iconic for beach getaways and ultimate relaxation, a shopping precinct on the Gold Coast had to incorporate spaces for the inclusion of relaxation focused furniture and light, breezy cabana settings offering respite from the bustling retail area.  

外部区域空间需仔细考量其所承担的功能，以及所需开展得活动。例如，安静的空间与活动频繁的空间，儿童活动空间与成人活动空间。设计师通过装饰完成面隔离空间和行为；水景带来柔和的静噪音背景声响；精心挑选家具在购物中心营造出一种假日感与社区感。

The external precinct spaces needed to be carefully considered for their function and the behaviour that was intended to be created within them. For example, calming spaces vs active spaces, and spaces for children vs spaces for adults. Finishes were selected to create separation and passive behaviour; water features were incorporated to create soft calming noise and the furniture was chosen to promote the holiday experience within a shopping centre and a sense of community.  

太平洋购物中心改造可视为一个典型的案例，为购物中心空间的景观设计带来了新的定位。它诠释了优秀的外部景观空间设计使这些空间不再仅作为店铺间移动的通道，而能给使用者带给良好的体验，通过创造性的设计，太平洋购物中心成功的从一个老旧、过时的购物中心转型为度假风格的目的地。它也改变了人们对于户外购物中心的设计思考。

A new role for landscape architecture in the shopping centre space, the redevelopment of Pacific Fair Shopping Centre is a leading example of how external landscape areas designed correctly can be an engaging experience rather than simply offering thoroughfares to move between commercial tenancies. Through innovative design, Pacific Fair was transformed from a ‘big old gal’ to a resort style destination precinct that has transformed the thinking of outdoor shopping centre design.

太平洋购物中心的景观设计于2016年年中完成。豪华度假风格的景观设计与卓越的内部空间管理使得太平洋购物中心成为了旅游目的地设计和社区购物中心设计的标杆。该项目的改造提升了商业空间中景观设计的作用与价值。太平洋购物中心的改造设计改变了设计行业的“游戏规则”， 它改变了人们的看法：如果规划和设计适当，这些公共空间对于购物中心和所在社区极具价值。

Completed in mid 2016, the luxurious resort-style landscape design of Pacific Fair and the curation of the spaces within has set a new bench mark in destination and community shopping centre design. The redevelopment has magnified the role and value of landscape architecture within the commercial space. Pacific Fair has been a game changer for the industry. It has changed the thinking around the value of these spaces to the shopping centres and also the direct community when planned and designed correctly.

普利斯设计集团仍投身于对太平洋购物中心项目的改造中。近期，随着工作步入下一阶段，轻轨将与项目主入口相连接，胡克大道的行人通行将得到改善。这一举措将改善行走流线，使游客在到达时有更好的体验，欢迎大家来到这座世界级的购物中心。

Place Design Group is continuing works on the Pacific Fair Redevelopment, with work recently starting on the next stage, which will see pedestrian improvements to Hooker Boulevard linking the light rail through to the main entrance. This will improve directional flow, enhancing the arrival experience to welcome visitors to the world-class shopping centre experience that awaits.

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