Call for Papers | 2022亚洲营销学会国际会议 in Jeju

2022学术年会

CMAU

2022年中国高等院校市场学研究会学术年会暨博士生论坛

2022 CMAU Annual Academic Conference and Doctoral Consortium

会议主题

万物互联时代的营销创新

重要日期

论文提交截止日期：2022年5月15日

论文录用通知日期：2022年6月30日

会议举办日期：2022年7月14日至17日

Call for Papers

2022 International Conference of Asian Marketing Associations(ICAMA) in Jeju

Conference Theme: “New Marketing Waves in Asian Markets”

Date: October 27−29, 2022

Conference Homepage: https://kma.re.kr/About_ICAMA_2022

Venue: Jeju Hotel Lotte, Jeju Island, South Korea

Hosts: KMA (Korean Marketing Association)

Sponsoring Journals and Associations

Asia Marketing Journal

Asia Pacific Journal of Marketing and Logistics

International Journal ofAdvertising

Journal of Retailing and Consumer Services

Sponsoring Associations

China Marketing Association of Universities

Vietnam Marketing Association

      The International Conference of Asian Marketing Associations (ICAMA) was founded by three major Asian marketing academic associations from Korea, Japan, and China, as the first international marketing conference by Asian marketing associations for marketing researchers in Asia. The first ICAMA was held in Seoul, Korea in 2014. The second ICAMA in Tokyo, Japan in 2015, the 3rd ICAMA in Beijing, China in 2017, the 4th ICAMA in Bangkok in Thailand in 2020” with the help of major universities  in  Asia.  Researchers who  are  interested  in  marketing  issues  in  Asia  are  all welcome to present their research.  Come to share your  ideas and  find  new  friends in the most beautiful island in S. Korea!

2022 ICAMA Hosting Association, 

Korean Marketing Association

ICAMA 2022 Organizer

Korean Marketing Association, South Korea

ICAMA 2022 Sponsoring Associations

China Marketing Association of Universities

Vietnam Marketing Association

Conference Chair

Prof. Jaihak Chung (Sogang University, Korea)

Sponsoring Journals (Special Issue & Section)

Asia Marketing Journal (Guest Editor: Molan Kim)

Asia Pacific Journal of Marketing and Logistics  (SSCI, Guest Editor: Jaihak Chung)           

International Journal of Advertising (SSCI, Guest Editor: Yung Kyun Choi & Ji Hee Song)

Journal of Retailing and Consumer Services (SSCI, Guest Editor: Jung Kun Park & Weon Sang Yoo)

Advisory Board Committee

Prof. Sungho Lee (University of Seoul, Korea), KMA President

Prof. Youngchan Kim (Yonsei University, Korea) Previous KMA President (2021) Prof. Cheol Park (Korea University, Korea)

Prof. Guoqun Fu (Beijing University, China) President of CMAU

Prof. Lefa Teng (Jiangnan University, China) Vice President of CMAU)

Prof. Huynh Phuoc Nghia (UEH, Vietnam) Vice President of VMA

Conference Director

Prof. Woojung Chang (University of Seoul)

Best Paper Award Committee Chairs

Sang-Lin Han (Hanyang University, Korea)

JungKun Park (Hanyang University, Korea)

Weon Sang Yoo (Korea University, Korea)

Molan Kim (UNIST, Korea)

Special Session Award Committee Co-Chair

Prof. Lefa Teng (Jiangnan University, China)

Huynh Phuoc Nghia (University of Economics HCM City (UEH), Vietnam)

Program and Session Organizing Committee Chairs

Program Committee Chair: Jaihak Chung (Sogang University, Korea)

China Session Chair: Lefa Teng (Jiangnan University, China)

Vietnam Session Chair: Huynh Phuoc Nghia (University of Economics HCM City, Vietnam)

Special Issues and Sections

Asia Marketing Journal

Best Papers of ICAMA 2022: Asia Marketing Journal will publish a special issue, “Sustainability, Ethics, and ESG Marketing for the New Decade” for best papers of ICAMA 2022, presented at the tracks of ICAMA 2022. Guest

Editor: Professor Molan Kim, UNIST, Korea, Email:[e-mail]  , TEL: [phone].

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

Best Papers of ICAMA 2022:  The Australasian  Marketing Journal will publish a  special section, “Marketing Evolution for ESG, Big Data, NFT, and Metaverse" or “Digitalization, Network, and AI-driven Marketing,” for best papers of ICAMA 2022, presented at the tracks of ICAMA 2022. Guest Editors: Professor Jaihak Chung, Sogang University, Korea, Email: [e-mail]  , TEL: [phone].

Journal of Retailing and Consumer Services

Best Papers of ICAMA 2022: Journal of Retailing and Consumer Services will publish a special issue, “Evolution of Retailing and Marketing Channels in the Post Pandemic Era”for best papers of ICAMA 2022, presented at the tracks  of  ICAMA  2022. Guest  Editors:  Professor  JungKun  Park,  Hanyang  University,  Korea ,  Email: [e-mail],   TEL:   [phone]   and   Weon   S.   Yoo,   Korea   University,   Korea,   Email: [e-mail]  , TEL: [phone].

INTERNATIONAL JOURNAL OF ADVERTISING

Best Papers of ICAMA 2022: International Journal of Advertising will publish a special issue, “Advertising in new trend of digital media evolution” for best papers of ICAMA 2022, presented at the tracks of ICAMA 2022. Guest Editors:   Professor   Yung   Kyun   Choi,   Dongguk   University,   Korea,   Email:   [e-mail],   TEL: [phone] and Professor Ji  Hee Song, University  of Seoul, Korea, Email: [e-mail]  , TEL: [phone].

Conference Schedule *tentative

Day 1) October 27, 2022 (Thursday)

17:00 − 20:00 Registration

18:00 − 20:00 Welcome Reception (“The Cliff Cafe & Pub”)

Day 2) October 28, 2022 (Friday)

09:00 – 9:30 Opening Ceremony

Welcome speeches by presidents of sponsoring Asian marketing associations and conference chair

09:30 − 11:30 Keynote Speeches

Charles Ray Taylor (IJA editor)

Ian Phau (APJML editor)

12:00 − 13:00 Networking Lunch

* Global Track (three off-line and three on-line sessions)

13:00 − 14:20 Global Session I: Marketing Strategy in Asia

14:30 − 15:50 Global Track II: Consumer Behavior in Asia

16:00 − 17:20 Global Track III: Marketing Mix Strategy in Asia

* New Trend Track (three off-line and three on-line sessions) 

13:00 − 14:20 Trend Session I:     Meeting the Editors

Asia Marketing Journal, Korea

Asia Pacific Journal of Marketing and Logistics, Australia Journal of Retailing and Consumer Services, USA            International Journal of Advertising, USA

Journal of Marketing Science, China

14:30 − 15:50   Trend Session II:

ESG, Big Data, Metaverse, NFT and Marketing

16:00 − 17:20 Trend Session III:

 Aging & Cross-cultural Marketing in Asia

18:00 − 20:00 Award Ceremony & Dinner Party

Day 3) October 29, 2022 (Saturday)

09:00 − 11:00 Networking & Tour

Paper Submission Deadline: July 31, 2022

Paper Acceptance Notification: August 15, 2022

Proceedings Submission Deadline: September 15, 2022

Early Bird Registration Deadline: August 16, 2022

Final Registration Deadline: October 1, 2022

Paper Submission Guidelines

1) Language options

Papers in Global and New Trend Sessions are required to be submitted and presented in English. 

Papers in local sessions may be submitted and presented in their local languages. 

However, all presenters should provide a one-page abstract written in English. 

For global tracks, new trend tracks, and doctoral consortium: English

2) Paper type options

Full paper (up to 20 double-spaced pages with one page single-spaced abstract), or abstract only (one single-spaced page)

3) Formatting basics

File Types: Microsoft Word (No PDFs, please)

Page Layout: A4 format with 25.4 mm margins on all four side

Font: 12-point Times New Roman for English-written papers

(For local language papers, use proper fonts designated by each track chair.)

Page 1 (for both full papers and abstracts): Original manuscript title in the top line, centered, with the first letter of each word capitalized (and English title in the next line for local language papers) + One blank line + Name of authors and universities in English, centered (one line per person) + One blank line + “ABSTRACT,” centered + One blank line + Text (abstract in  English— including  research question, method  and data, findings, and  key contributions), justified.

Page 2 and on  (for full papers): Main text with proper headings + References (to be listed alphabetically, last name first, followed by publication date in parentheses. Please follow this style guide: www.ama.org/publications/JournalOfMarketing/documents/AMA_Reference_Style.pdf) + Endnotes + Tables + Figures + Appendices.

Main Text: Primary heading should be centered, all capitalized, with a return before and after. Secondary heading should flush left, with title-style capitalization and a return before.

4) Submission procedures

All submissions should be made electronically. The on line system has opened for authors in July

https://kma.re.kr/Submission_ICAMA_2022/write_form. Each paper can be submitted to only ONE session. Submitted papers will undergo a peer review process.

Registration Information

1) Registration fees

                                                Full fee

Off-line participants               $200.00

On-line participants                $100.00

* Early bird discount (by Aug 15) 30%

2) Delegate registration fee includes

(1) Admission to the opening ceremony, academic sessions, the networking dinner of Day 2 , and the closing ceremony of Day 3, (2) conference materials, and (3) a lunch of Day 2.

3) Payment

All conference registration fees should be paid  in  US dollar or Korean Won via the online system. The system is opened in May, 2022:    https://kma.re.kr/Registration_ICAMA_2022

4) Cancellation policy

The registration fee is refundable until August 30, 2022.

5) Important notice

At least one author of each accepted paper must register and deliver a presentation in order for the paper to appear in the final versions of the conference program and the proceedings.

Proceedings

All accepted papers can be published in the proceedings published online. The full paper option can be selected only if the paper is submitted to an English track in the full paper format.   (Editor of the conference proceeding, Prof. Yongwan Park email: [e-mail])

Awards

The ICAMA Award Committee will provide the best conference paper awards. Submitted papers will also be considered for honorable mentions and the best doctoral students’ paper awards. The committee will also bestow several distinguished service awards. Only papers submitted in the full paper format will be considered for awards. Papers from global tracks that are awarded best and honorable  mentions will be considered  for publication  in a  special  issue of the  Asia  Marketing Journal.

For Further Information

Conference Chair, Prof. Jaihak Chung < [e-mail]>

Conference Director: Prof. Woojung Chang <[e-mail]    >

International Affair Manager: Prof. Changju Kim <[e-mail] >

Editor-in-Chief of the Conference Proceedings: Prof. Yongwan Park < [e-mail] > Gyeongsang National University

Conference Venue Manager: Seonghyun Bang <[e-mail]>

-END-

中国高等院校市场学研究会简介

中国高等院校市场学研究会(Chinese Marketing Association of Universities，英文缩写CMAU)成立于1984年元月，是经中华人民共和国民政部批准，由全国各高等院校从事市场营销学教学、研究的专家、学者及企事业单位自愿组成的非营利性学术团体。学会的主管单位是中华人民共和国教育部，现任会长是北京大学光华管理学院符国群教授。

本会宗旨

作为中国市场营销领域最具权威和影响力的国家一级公益性社会团体，其宗旨是团结市场营销理论与实务界人士，遵守国家法律、法规和政策，本着“百花齐放、百家争鸣”的原则，组织各种形式的研讨和交流，为创造、传播新的市场营销知识，为繁荣中国市场营销学术研究，为提升我国企事业单位营销管理水平做出贡献。

业务范围

• 通过定期（如年会）或不定期（如不同专题的研讨会）的形式，为全国高校从事市场营销教学、研究的专业人员提供交流的机会；

• 通过出版物，为全国高校从事市场营销教学、研究的专业人员和社会各界的有关人士提供发表研究成果的园地；

• 组建全国性的市场营销教学、研究案例库、资料库，建立全国性的市场营销研究信息网络；

• 通过各种方式为社会各界培训市场营销教学、市场营销管理实践人才；

• 以各种方式为企业界及其他部门提供市场营销相关的专业援助，如咨询等；

• 收集国内外的市场营销理论的研究动态，与国外有关市场营销研究的机构、团体建立不同形式的合作、交流关系。

学会秘书处

通讯地址：100871海淀区颐和园路5号北京大学光华1号楼

联系电话：[phone]

Email地址：[e-mail]

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