Prophet’s Year in Review: What a Year It’s Been!

For the last decade, the powers of technology and a hard-working task force have enabled Propheteers from around the globe to come together and join in celebration of the year’s many accomplishments and to spread a little holiday cheer. 

It’s late in the evening (and fun-filled!) for our Asian colleagues, and very (very!) early for our friends on the West coast of the US (where Santa-themed pajamas have become the norm for attire). No matter the time zone, we’re all there because it’s our annual Prophet Year in Review. The celebration has become an occasion to catch up, toast our colleagues across the globe and celebrate all that makes us uniquely Prophet.

We Had a Wonderful 2018 at Prophet

The Year in Review is a celebration of culture and personality, client successes and personal milestones. From the amount of tea drunk by designers in London, to the total hours spent building PowerPoint decks by our strategists in Asia, to the number of different segments named by our data scientists in Chicago, we celebrate. From big marketing wins (hello Brand Relevance Index™), to the number of airline miles traveled, to the number of new Propheteers that joined the firm, all major milestones get a nod. And it has been quite a remarkable year.

This cannot be overstated for Prophet’s Asia team: 2018 has witnessed the rapid growth of our Shanghai office, and the steady success of the Hong Kong team. We have for the third year in a row released Prophet’s Brand Relevance Index™ in China. We have helped many clients including Australia’s The Star, Shinsegae Group, Emart, Sun Life, AXA, Midea COLMO, BOE and Suning International, to elevate their brands and grow better.

BOE iGallery comprehensive strategy / Click image to read more

Suning International O2O retail experience / Click image to read more

Our outstanding work in strategy and design was rewarded 7 awards at the 2018 Transform Awards APAC. Prophet was named “Brand Consultancy of the Year (Silver)” by Marketing Magazine.

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This December, Prophet CEO & Chairman Michael Dunn arrived at the spring-like Hong Kong to host this year’s Year in Review, joining our Asia team at an authentic local eatery above a seafood market to enjoy a fun and heart filled “New Year’s Eve” dinner. To the waiter’s nostalgic yet modern disco music, Propheteers soon took center stage with our passionate dance moves. The tipsy Propheteers joined the midnight global livestream, sharing a memorable night with our international colleagues.

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We invite you to peek into what we think makes our firm so special and see some of what we celebrated together. 

Prophet YIR By the Numbers >>  

2018 was amazing. Here’s to a happy, successful and safe 2019!

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