天气逐渐转热,又到了要和蚊子斗智斗勇的时候。说到防蚊,几乎每个中国家庭都使用过六神花露水。玻璃瓶原味的六神,可以说是经典中的经典,夏天洗完澡涂一点,又清凉又防蚊。 虽然已经是几十年的老品牌了,但是六神依然不断地推陈出新,除了花露水之外,还推出了沐浴露、香皂和洗手液等产品。在跨界合作上面,也是不断尝试。之前六神曾经和RIO合作推出了六神风味鸡尾酒(是的你没看错)。 这一次夏天将至,六神则是和快餐业巨头肯德基一起合作“搞事”,推出了咖啡香型的六神花露水,还分前调、中调和尾调。而肯德基也推出了今夏第一支气泡冰咖啡新品:六神清柠气泡冰咖啡。 很多小伙伴都是满脸问号,六神和肯德基?看起来八竿子打不着关系的两个牌子合作了?一个推出了咖啡味的花露水?一个推出了花露水味的咖啡? 其实,这已经不是肯德基第一次跨界合作,肯德基跨界推出的合作款,真的是让人大开眼界。接下来,普特君就为大家科普其中一些。 炸鸡味指甲油肯德基,开酒店了?对!KFC酒店 Some products make you think every company has a marketing employee whose job it is to think of the most oddball twist on the thing possible.有些产品会让人觉得每家公司都有自己的营销人员,他们的工作就是尽可能地想一些千奇百怪的点子。 In line with its spirit of innovation, KFC Hong Kong unveils their new 'Finger Lickin' Good Edible Nail Polish' range, offering a flavored nail polish that comes in both original recipe (kind of a beige) and hot-and-spicy (a barbecue-sauce-colored orange) flavors.秉承其一贯的创新精神,肯德基在香港地区推出了全新的“吮指指甲油”,有原味(米色)和辣味(橘色)两种口味。 KFC's signature flavors — Original Recipe and Hot & Spicy — have been carefully formulated from natural ingredients into edible nail polish and packaged in a stylish glass bottle and minimal box with over gloss details to appeal to young consumers' love of food and fashion. Simply apply and dry like regular nail polish and then lick — again and again and again to taste why the world's favorite chicken is Finger Lickin' Good.肯德基推出了两种招牌口味(原味和辣味)的可食用指甲油,它们由天然原料精心配制而成,包装在时尚的玻璃瓶和极具光泽的小盒子里,以吸引年轻消费者对食品和时尚的热爱。只需像普通指甲油一样涂抹并晾干,然后反复吮指,就可以品味为什么世界上最爱的鸡肉让人吮指留香(Finger Lickin' Good肯德基经典广告词)。 炸鸡桶蓝牙照片打印机 或许,你有想过把炸鸡桶变成可随时打印照片的打印机吗?肯德基加拿大60周年时,他们就推出了这样的纪念产品。 KFC released a commercial on the company's YouTube channel teasing something called the Memories Bucket, a bucket of fried chicken with an embedded photo printer that spits out Polaroid pictures. The bucket connects to your smartphone or tablet via Bluetooth, and after a few taps, prints a picture out of the hidden compartment at the bottom of the bucket.肯德基加拿大在其Youtube频道上发布了一则广告,展示了一个叫做记忆桶的东西。这是一个带有嵌入式照片打印机的炸鸡桶,可以打印拍立得照片。炸鸡桶可以通过蓝牙和智能手机或平板电脑链接,只需点击几下,桶底隐藏的暗格就可以打印出照片。 炸鸡键盘 KFC Japan offers up a bizarre Twitter contest with the lucky winner taking home a keyboard decorated with fried chicken parts. Every other keyboard in the world will now pale in comparison to the sheer magnificence that is the fried-chicken keyboard.肯德基日本推出了一项奇怪的推特比赛,幸运的获胜者可以将一个装饰有炸鸡部件的键盘带回家。世界上任何其他键盘都无法与炸鸡键盘的华丽相比。 As far as fast-food-chain publicity stunts go, this is quite an original one. The keyboard is covered with little raised models of various cuts of fried chicken on each key. The only easily readable letters are the "K," "F," and "C" from the company's name. Colonel Sanders shows up in a couple of places. His face appears down where the Windows button normally sits on a PC keyboard, and a mini-Colonel figurine stands sentry where the escape key usually is.就连锁快餐店的宣传噱头而言,这个点子是相当新颖的。键盘上布满了各种炸鸡块的凸起模型。唯一容易识别的字母是公司名称中的“K”、“F”和“C”。肯德基的创始人桑德斯上校出现在几个地方。他的脸出现在电脑键盘上Windows按键通常所在的位置,一个迷你上校塑像出现在退出键(Esc)通常所在的位置。 炸鸡味浴球 KFC Japan has created a fried-chicken bath bomb, molded to look (kind of) like a chicken drumstick.肯德基日本还推出了一种炸鸡浴球,造型看起来有点像鸡腿。 Sink into a soothing bathtub full of ... fried-chicken smell? Turn the water on extra-hot and pretend you're in a deep-fryer.想象一下蜷缩在一个舒缓的浴缸里,里面满是。。。。。。炸鸡的味道?还可以把热水打开,假装自己在油炸锅里。 肯德基洞洞鞋链接:肯德基卖Crocs鞋,有味儿! 今年2月,肯德基官推宣布与知名洞洞鞋品牌Cross推出合作产品。 肯德基官推:介绍一下与Cross合作生产的肯德基官方授权专利洞洞鞋。不能吃。2020春季上市。 最为匪夷所思的是,广告中,从肯德基的炸鸡机器里面,捞出了这双洞洞鞋。。。 恋与肯德基上校 是的,你没看错,普特君也没有看错。去年9月24日,肯德基官方在游戏平台Steam上推出了一款免费的恋爱向模拟约会游戏。 It has a trailer video, stills and a premise that places you as a culinary school student trying to date your classmate Colonel Sanders.这款游戏有预告片、剧照和前情介绍,玩家作为烹饪学校的学生试图与同学桑德斯上校约会。 The game promises hours of play-through, secret recipes and "life-changing decisions" that will have "real consequences with real animated characters' feelings at stake."游戏承诺通关需要数小时,还包括肯德基秘方以及“改变人生的决定”,这些决定将会“对真实动画人物的感情产生真正的影响”。 肯德基X华为手机 不同于此前麦当当蹭5G热度,肯德基是真的和华为合作推出过手机。 Huawei has produced a special edition phone for KFC in China.华为为肯德基在中国生产了一款特别版手机。 The fried chicken chain is celebrating its 30th anniversary in China with a specially-branded Huawei Android phone bearing the image of Colonel Sanders himself. Huawei was founded in 1987, the same year KFC opened its first outlet in China. 为了庆祝在中国成立30周年,肯德基推出了一款特别的华为安卓手机,手机上印有桑德斯上校本人的形象。华为成立于1987年,同年肯德基也在中国开设了第一家门店。 肯德基还推出过口红、帐篷和其他跨界产品。有人评价说,想这些点子对于肯德基的营销人员来说,只是又度过了朴实无华平平无奇的一天罢了。 说到创新,乐事也是一家特立独行,始终在尝试新口味的薯片品牌。谁说薯片只能是常规口味?乐事最近就和大白兔、周黑鸭以及做粽子的五芳斋合作,推出了3种新口味。 来源(微博@白白吃吃吃) 同样厉害的还有旺旺食品,作为大家的童年回忆,旺旺在周边上也是颇受好评。 最夸张的是,旺旺还有医院,而且据说非常贴心,医院的被子上都是旺仔头像。