外贸干货 | 广交会邀请函模板，请查收！
第134届中国进出口商品交易会（简称“广交会”）线下展将在广州正式开幕，此次展会共计3.4万家线下参展企业、3.5万线上参展企业，超220个国家和地区，逾20万采购商，这是疫情三年后线下实体展的第二次重启，也是史上规模最大的一届广交会。
广交会能给国内外贸企业提供一个很好的拓展客户、维护客户和展示硬实力的机会，帮助直接或者间接获取优质客户和订单。
那么外贸企业如何利用此次机会向客户邀约呢？
1. 针对不同客户发送不同邀请函
有些外贸人会在网上找一些范文，全篇照抄，然后只改动一下名字和展会的地址，就完成了任务，其实这样会显得没有诚意。最好可以针对不同的客户写一些诚意十足的文字，在文中对客户致以问候，尤其是能在文中提一下跟该客户上次的谈话细节，更能加深对方的印象，这样才是一份好的邀请函。
例如：
➤ 邀请参加过此展会的潜在客户
Dear xxx,
I just wanted to let you know that we will be exhibiting at 133rd China Import and Export Fair (Canton Fair) again this year.
You can find us at C15-2.
If you are attending this year’s show again, we’d be happy for you to drop by. I’d love to show you some of our new product and hear about what your company has been up to in the past year.
Hoping to see you there!
Best regards,
XXX
➤ 邀请其它潜在客户
Dear xxx,
We’re excited to announce that [ABC Company] will be attending 133rd China Import and Export Fair (Canton Fair) this year in April 15-19！
We can’t wait to network with others in the industry, learn more about the new product and design, and take home knowledge we can apply to our current production processes.
If you’ll also be in attendance, we’d love to catch up! Stop by C15-2 and say hi.
Best regards,
XXX
➤ 邀请老客户
Dear xxx,
This year at 133rd China Import and Export Fair (Canton Fair) our booth C15-2 will be featuring [New product name]. It’s unlike anything we’ve ever done before for a show, and can’t wait for you to see it.
Our booth will also feature:
1.[Insert anything you’re giving away for free]
2.[Insert any entertainment that will be at the booth]
Friendly members of our team are ready to answer any questions you might have.
Hope to see you there!
Best regards,
XXX
2. 最好附上展会交通路线
在邀请函中附上交通路线是有必要的，如果客户是开车来的话，可能会在路上耽搁不少的时间。若在信函中告知客户“为了防止出现塞车，耽搁您的时间，建议您可将车停在酒店，选择地铁前往，在琶洲或者新港东站下车即可”，同时附上地铁线路图，这样的邀请函相信能给客户留下很好的印象。
3. 邀请时间有讲究
参展商在某个国家地区可能有不止一个代理商，那么在邀请这些客户来观展的时候，邀请时间就有讲究了，应该尽量将他们的参观时段错开。因为同一个地区的代理商，可能就是直接的竞争对手，为了避免引起尴尬，最好是一个安排在上午会面，另外一个安排在下午。
4. 附上展馆平面图
邀请函里附上展馆平面图，可以让客户更容易地找到展位。主办方会提供展馆平面图，上主办方的官网下载电子版，自己打印或者拿到纸质的图样进行复印，再附在邀请函里。
5. 告之天气情况
参观展会的客户来自全世界各地，他们并不熟悉展会所在地的情况。所以如果能在邀请函里将未来几天详细的天气情况告诉客户，并附上生活上该注意的细节，则显得细心体贴。
如果你需要邀约的客户实在太多了，一篇一篇的写既烧脑又费时间，就试试这款写作神器吧——AB客外贸智能小助手，输入你的产品信息、展厅展位、联系电话、参展时间以及优惠政策等等，分分钟就能写出10篇甚至上百篇邀请邮件，只要你想，要多少都能写多少。
如图：
第一篇：
Dear [Customer name],
We're excited to announce our participation in the upcoming 133rd China Import and Export Fair (Canton Fair) from April 15-19. Our booth number C15-2 is located in the C zone, where we will showcase our latest products and offer an unprecedented 30% discount. We invite you to visit and experience our high-quality products firsthand.
Thank you for your consideration.
Best regards,
[Your Name]
第二篇：
Hello [Customer name],
We are delighted to inform you that we will be exhibiting at the 133rd China Import and Export Fair, held from April 15-19. Our booth number C15-2 is located in the C zone, where we will showcase our newest products, as well as offer a remarkable 30% discount. We would love for you to visit and explore our product range during the fair.
Looking forward to seeing you there.
Best regards,
[Your Name]
第三篇：
Dear [Customer name],
We hope this email finds you well. We're excited to invite you to our booth C15-2 in the C zone at the upcoming 133rd China Import and Export Fair (Canton Fair) from April 15-19. We will be displaying our latest collection, including distinct products that can't be found anywhere else. In addition, we are offering an unbeatable 30% discount especially for you, as our valued customer.
Please don't miss the opportunity, and we look forward to welcoming you to our booth.
Best regards,
[Your Name]
第四篇：
Hello [Customer name],
We wish to extend our warmest invitation to you to visit our booth C15-2 in the C zone at the upcoming 133rd China Import and Export Fair (Canton Fair) from April 15-19. During the event, we will introduce our brand new product line, showcasing the exquisite craftsmanship and remarkable quality we are known for. What's more, as our esteemed customer, you will enjoy an exclusive 30% discount on all products.
We hope to see you there.
Best regards,
[Your Name]
第五篇：
Dear [Customer name],
We are excited to announce that we will be exhibiting at the 133rd China Import and Export Fair (Canton Fair) from April 15-19 in booth C15-2 in the C zone. Our collection comprises of unique products that we are sure you will love. Get a chance to see them in person, and as a special thanks to you, we offer a 30% discount on all products.
We can't wait to see you at the fair.
Best regards,
[Your Name]
第六篇：
Hello [Customer name],
We are thrilled to invite you to visit our booth C15-2 in the C zone at the upcoming 133rd China Import and Export Fair (Canton Fair) from April 15-19. We will be among the select exhibitors showcasing the latest in the industry, bringing all of our newest collections and designs to the forefront. As our valued customer, we would love to offer you an exceptional 30% discount during your visit.
We look forward to your visit to our booth.
Best regards,
[Your Name]
第七篇：
Dear [Customer name],
We are delighted to let you know that our booth C15-2 in the C zone is open for visitation during the 133rd China Import and Export Fair (Canton Fair), held from April 15-19. At our booth, we will showcase our most recent collection, as well as offer you an incredible 30% discount. Our products are known for their quality and originality and are sure to grab your attention.
Thank you for taking the time to read this invitation, and we hope to welcome you to our booth.
Best regards,
[Your Name]
第八篇：
Hello [Customer name],
We hope you are doing well. We would like to cordially invite you to our booth C15-2 in the C zone at the upcoming 133rd China Import and Export Fair (Canton Fair) from April 15-19. Our latest product range, exclusive to the fair, will be on display, and we are pleased to offer you a fantastic discount of 30% on all items.
We anticipate your visit to our booth.
Best regards,
[Your Name]
第九篇：
Dear [Customer name],
We are excited to inform you about our participation in the upcoming 133rd China Import and Export Fair (Canton Fair) from April 15-19. We would like to invite you to our booth C15-2 in the C zone. With our latest product offerings, we strive to provide unique and exceptional quality products that cater to your desires, and with a special 30% discount, we hope to exceed your expectations.
We are looking forward to your visit to our booth.
Best regards,
[Your Name]
第十篇：
Hello [Customer name],
We are pleased to announce the upcoming launch of our latest product line which will be showcased at the 133rd Canton Fair from April 15-19, 2022. Our exhibition booth, located at C15-2, will be showcasing our most innovative offerings to date.
We are extending a special invitation to you to attend our booth during this exciting event. By taking advantage of this offer, you will have exclusive access to a wide range of our new product samples available for review. Additionally, we are offering an unprecedented 30% discount on all orders placed during the event.
To purchase our products or to learn more about our offerings, please visit our official website at https://www.XXX.com or reach us by email at *******@163.com.
We are excited to reveal our latest line of products and believe that this is an opportunity that you won't want to miss. Please RSVP today to reserve a spot at our booth and take advantage of this limited-time offer.
Thank you for your continued support.
Best regards,
[Your Name]