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意大利时尚品牌MSGM推出了2021年男装春夏系列和2021年女装度假系列。该品牌的创意总监马西莫·乔尔盖蒂（Massimo Giorgetti）的灵感来自他最喜欢的意大利作家伊莎贝拉·桑塔克罗斯（Isabella Santacroce）写的小说《Fluo:里乔内的年轻人故事》。书中的主要主题是夏天，与朋友的会面，日落时的聚会和黎明时的约会。在男装系列中，设计师再次转向街头风格，结合了制服和运动服的特点。一些衬衫和西装上装饰着洛杉矶艺术家塞斯·阿姆斯特朗（Seth Armstrong）的印花图案。
The Italian fashion brand MSGM presented the Men's Spring/Summer 2021 and Women`s Resort 2021 collections. Working on them, the brand's creative director Massimo Giorgetti was inspired by his favorite novel “Fluo: Stories of Young People in Riccione” by the Italian writer Isabella Santacroce. Major themes in the book are summer, meetings with friends, parties at sunset and dating at dawn. In the men's collection, the designer once again turned to street style, combining the features of uniforms and sportswear. Some shirts and suits were decorated with prints by the LA-based artist artist Seth Armstrong.
该系列在米兰时装周期间通过Luca Finotti导演的一段短视频展示。导演反映了乔尔盖蒂在读《圣塔克罗斯》小说时想象的那种夏日气氛。《希望与团结》杂志的主要信息是“Non so dove, ma insieme” （我不知道在哪里，但是在一起）。“……无法停止思考它是多么的感人、坚强和美丽。两周过去了，我的手机还在响，我仍然收到看过（或重新观看）这段视频的人发来的短信”，这位设计师在Instagram账户上说。“令人惊讶的是，如此真实和简单的东西，正如我们所希望的那样，已经打动了那么多人的心……我希望这是我们为未来带来的能量。”Giorgetti还补充说，这是MSGM第一个完全可持续的100%有机棉系列，采用无化学可降解墨水印刷。因此，设计师宣布了一个新的品牌发展载体-生产可持续的时装。The collection was presented during the Milan Fashion week via a short video directed by Luca Finotti. The director reflected the same summer vibes that Giorgetti imagined while reading Santacroce`s novel. The main message of the collection of hope and togetherness was “Non so dove, ma insieme” (I don`t know where, but together). “…Can`t stop thinking how emotional, strong, and beautiful it was. Two weeks have passed and my phone still rings, I still get texts from people who have watched (or rewatched) this video”, – stated the designer on his Instagram account. “It`s amazing that something so genuine and simple, just like we wanted it to be, has touched so many hearts…I hope this is the kind of energy we will bring with us for what`s to come.” Giorgetti also added that it was the first MSGM`s fully-sustainable collection in 100% organic cotton, printed with chemical-free biodegradable ink. Thus the designer declared a new vector of brand development – to produce a sustainable fashion.
在新的MSGM系列中，特别关注由在超现实主义流派中工作 中的塞斯.阿姆斯特朗创作的版画。五年来，这位艺术家在荷兰学习绘画，但毕业后他决定离开古典绘画，在当代艺术中找到一席之地。阿姆斯特朗认为，艺术应该娱乐观众，否则他们将继续通过现代绘画。这就是为什么艺术家不断寻找新的形式，并被小细节所吸引，这些细节可以很容易地描绘出日常生活中的超现实物体。Special attention in the new MSGM collection is given to prints created by Seth Armstrong, who works in the genre of hyperrealism. For five years, the artist studied painting in the Netherlands, but after graduating he decided to leave the classical painting to find a place in contemporary art. According to Armstrong, art should entertain the viewer, otherwise they will continue to pass by modern paintings. That is why the artist constantly looks for new forms and is attracted to small details that can easily depict a surreal object in everyday conditions.
By Arina Yakupova for CHI
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