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欧莱雅开旅游零售旗舰店、LVMH将用区块链技术防伪、新加坡乌节路将调整等五条双语资讯 | iziRetail热点
iziRetail逸芮搜罗并精选了5篇关于时尚零售、商业地产相关的英文报道，进行翻译、转载，为大家带来一手的海外资讯。同时，我们把英文原文附在文末，英文爱好者们也可浏览阅读。
巴黎欧莱雅在曼谷开设旅游零售旗舰店
L’Oréal Paris creates first ever travel retail flagship store in Bangkok
原文作者：Chris Madden 来源：DFNI FRONTIER
日前，巴黎欧莱雅将其位于曼谷史万利市区王权免税店内的店面改造成旗下第一间旅游零售旗舰店。
新店零售面积约110㎡，还包含了品牌在亚太旅游零售中的第一个彩妆精选区。
彩妆精品区约占旗舰店面积的三分之一，红毯系列被放置在中心区域。男性护肤区的设计则以黑色为主色调，展现出了不一样的风格。
此外，店内还设置了一个巨大的LED屏，来展示品牌的新品。旗舰店内的涵盖的产品系列也非常丰富。
品牌希望借由全新的旗舰店来吸引更多的游客，进一步推动品牌在亚太地区旅游零售方面的业绩表现。
L'Oréal Paris has created its first travel retail flagship store with a revamp of its Bangkok King Power Srivaree outlet.
The makeover has created L'Oréal Paris' biggest store worldwide, with 110sqm of retail space creating an "elevated experience" for both men and women, including the brand's first ever make-up boutique in Asia Pacific travel retail.
The make-up boutique is one of three dedicated and distinct zones within the store; the Revitalift Red Carpet zone takes centre stage and the Exclusive Men skincare is decorated in black to create instore differentiation.
A large LED screen within the make-up boutique aims to express L'Oréal Paris' creativity, while the outlet helps shoppers to get their hands on a range of L'Oréal products.
"This is a celebratory moment of our strong partnership with L'Oréal Travel Retail Asia Pacific in bringing a first-class duty free shopping experience to millions of Chinese tourists," enthused King Power International Senior Executive Vice President Susan Whelan.
LVMH集团推出区块链平台追踪产品，保护知识产权
Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods
原文作者：Ian Allison 来源：Coindesk
CoinDesk近日报道，奢侈品巨头LVMH集团计划开发一个区块链平台 — AURA，并于5月或6月上线，首先应用于旗下Louis Vuitton，Parfums Chirstian Dior品牌。
有关AURA平台的开发工作，集团也联合了ConsenSys和Microsoft Azure一同参与，并为此聘请了一个专业的区块链技术研究团队。
集团希望在平台成功运行后，能进一步扩展到旗下60余个奢侈品品牌，乃至其竞争对手。
在初期阶段，AURA将用于证明旗下奢侈品品牌产品的真实性，并从原材料的产地开始追踪，直到生产完成进入门店销售，乃至二手商品市场。
而在下一阶段，集团将进一步探索有关知识产权保护，为每个品牌的客户提供独家优惠和活动，以及反广告欺诈。
Luxury brand conglomerate LVMH, owner of the iconic Louis Vuitton label, is preparing to launch a blockchain for proving the authenticity of high-priced goods, CoinDesk has learned.
Code-named AURA, the cryptographic provenance platform is expected to go live in May or June with Louis Vuitton and another LVMH brand, Parfums Christian Dior. It will then be extended to LVMH's other 60-plus luxury brands, and eventually those of its competitors.
LVMH has enlisted a full-time blockchain team who have been in stealth mode for over a year, working closely with ethereum design studio ConsenSys and Microsoft Azure, according to two people familiar with the project.
Neither LVMH nor its partners ConsenSys and Microsoft would comment ahead of the project's official launch. But a source involved in the build told CoinDesk:
To begin with AURA will provide proof of authenticity of luxury items and trace their origins from raw materials to point of sale and beyond to used-goods markets. The next phase of the platform will explore protection of creative intellectual property, exclusive offers and events for each brands' customers, as well as anti-ad fraud.
RIMOWA和B&O合作推出限量联名款耳机
RIMOWA X Bang & Olufsen Link for the Perfect Travel Headphones
原文作者： Jeff Yeung 来源：Hypebeast
日前，RIMOWA与Bang&Olufsen合作推出一款限量版耳机 — Beoplay H9i。
耳机外观上与原型并无太大区别，选择了阳极化铝、真皮等材质。RIMOWA还为限量合作款耳机设计了其标志性的铝镁合金材质收纳盒。颜色以浅灰色为主色调，突出了产品的金属质感。
为纪念此次合作，品牌还邀请了格莱美奖获得者 — 音乐制作人Ludwig Göransson来分享有关音乐、旅行，以及这些经历对其作品的意义，整个采访视频可以通过品牌官网查看。
据悉，这款限量合作耳机将于4月15日正式发售，售价约900美元。
Finding common ground in their passion for design, craftsmanship and innovation, renowned luggage powerhouse RIMOWA has paired up with Bang & Olufsen for to craft the perfect travel headphones.
The result of their team up is a pair of limited edition Beoplay H9i headphones. Setting a high bar for luxurious and long-lasting materials, the special headphones are constructed with anodized aluminum and genuine leather, which come housed in a signature RIMOWA ribbed aluminum case in its signature warm light grey colorway.
The headphones themselves — based on the regular H9i — boast wireless connectivity and noise-cancelling features. The right earcup utilizes a touch-sensitive housing which allows you to control your music with just a swipe or tap of the finger.
In celebration of their collaboration, the two brands invited the Academy Award and triple Grammy-winning LA-based Swedish composer and record producer Ludwig Göransson to reflect on his music, his travel experiences, and their significance to his work. The full interview and video portrait will be available shortly on both rimowa.com and bang-olufsen.com.
The RIMOWA x Bang & Olufsen Limited Edition Beoplay H9i Headphones will be available sometime in April 15 and will retail at €800, or approximately $900 USD. Visit the special RIMOWA x Bang & Olufsen landing site for more info.
PVH集团收回Tommy Hilfiger在亚洲市场的许可经营权
PVH Corp to buy back Tommy Hilfiger licence in five Asian markets
来源：Inside Retail Asia
美国服饰集团PVH从Dickson Concepts手中收回旗下品牌Tommy Hilfiger在香港、澳门、新加坡、马来西亚和台湾等地的许可经营权，进一步加强对该品牌的控制。
据悉，此次回购还包括相关的零售资产和租约，交易预计在今年第二季度完成，具体的财务信息并未公布。
集团CEO表示，此次交易能帮助集团更好的“在大中华地区建立完整的战略计划”，建立品牌在大中华地区坚实的基础。集团也将加速推动品牌发展，不断推出更多种类的新品，以加强消费者的购物体验。
PVH Corp is to buy back the Tommy Hilfiger licence in Hong Kong, Macau, Singapore, Malaysia and Taiwan.
The US-listed fashion brand owner has entered into a definitive agreement to reacquire the license from Dickson Concepts, along with some related leases and retail assets.
Terms of the transaction were not disclosed, but the deal is expected to be settled in the second quarter of this year.
The transaction is intended to allow the company to capitalise on the significant growth opportunity in the region.
Daniel Grieder, Tommy Hilfiger Global CEO, said after taking back the Tommy Hilfiger licence, the company will execute "a more fully integrated strategy for the Greater China market in coordination with our directly operated Mainland China business".
"This transaction should allow us to further realise the growth opportunities that exist for the Tommy Hilfiger brand by enabling the introduction of a wider range of product lines, and offering consumers a more immersive and elevated brand experience.
Building on our strong existing regional foundation, we plan to accelerate the growth of the Tommy Hilfiger business and invest further in driving the expansion of the brand.”
新加坡启动“重振乌节路”计划
Redevelopment Plans To Transform Singapore’s Orchard Road
原文作者：Odette Miller 来源：The Urban Developer
据悉，亚洲著名的购物地标—新加坡乌节路将被被重新改造，打造成一个展现生活方式的时尚地标。
“重振乌节路”计划除了新加坡旅游局外，市区重建局、国家公园局等也有参与。贸工部长陈振声表示，此次改造也是尝试新零售、新生活方式的重要举措。
改造计划将由两部分组成：1. 将乌节路打造成一个时尚生活类地标。
改造后的乌节路也将通过各种不同的体验，来进一步加强和凸显以乌节为核心、东陵、索美塞、和多美歌等地区的特点。
此外，政府还将加强乌节路的零售体验。2019年4月起，将开展为期一年的零售体验式活动，如零售、食品和饮料的快闪店以及艺术和娱乐活动。
2. 再现乌节路的果园历史，比如种植豆蔻树和丁香树等。此外还将进一步绿化乌节路，打造成一个“城市花园”。
In new plans unveiled by the Singapore Tourism Board (STB), Urban Redevelopment Authority (URA) and National Parks Board, Singapore’s famous Orchard Road aim to reinvigorate Singapore's Orchard Road as ‘the lifestyle destination’.
Cistri director Rahul Mittal told The Urban Developer that broadening the focus of Orchard Road beyond shopping and enhancing it as a lifestyle destination would provide all stakeholders with additional reasons to visit.
The proposed plan includes enhancing the character of the four sub-precincts of the 2.4 kilometre stretch, namely Tanglin, Orchard, Somerset and Dhoby Ghaut.
The re-development strategy follows two key visions: To make Orchard Road “the lifestyle destination” and to honour the precinct’s history through “bring back the orchard”.
Bring back the orchard
Re-aligning the tree-lined street with its past as a nutmeg, clove and fruit orchard, “bring back the orchard” vision will prioritise the installation of garden displays within each new Orchard Road sub-precinct.
Tropical flora and plentiful green-space will characterise the re-development’s alignment with Singapore's reputation as a ‘city in a garden.’
A push for street activation
The move to improve Orchard Street’s foot traffic through activation of the public realm comes in the light of a global movement in this direction, with stakeholders eager to increase visitation and dwell times in retail centres.
A one-year trial, beginning in April 2019 and led by the Orchard Road Business Association, will see experiential activities line this section of the mall, such as retail, food and beverage pop-ups and arts and entertainment events, forming the archetype for activities to fill the enhanced Orchard.
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