专著推荐|2020多模态翻译、多模态话语分析国际前沿专著

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不久之前，我们着重推广了Routledge在2020年推出的话语分析及其翻译应用研究的最新著作

语篇分析不仅涉及语篇，还涉及语篇和图像，翻译和口译研究也是如此。因此，多模态概念已成为语言学、语篇分析和翻译研究等学科领域中越来越重要的课题。然而，到目前为止，还没有对翻译和口译中的多模态因素进行系统的研究，更不用说探索翻译和口译中多模态分析的研究模型或方法了。

下面通讯君着重推荐2本多模态（翻译）话语分析前沿作品，方便各位对多模态话语分析研究的学者参考学习。

新著推荐

1501元2020年出版

本书旨在介绍和应用多模态话语分析的不同理论来研究翻译，并以美猴王、木兰、孙子兵法等中国经典为例，以及对包括中国一带一路倡议和澳门旅游在内的最新问题的解释。这些章节反映了首次尝试将多模态方法应用于翻译和口译，特别侧重于汉英翻译和口译。它们为有兴趣进行类似研究的研究人员，特别是那些有兴趣研究与汉语、文学和文化有关的翻译的研究人员，提供了对多式翻译过程中转换的新理解和有用的参考模型。

编者简介

 

张美芳

Professor Zhang Meifang received her PhD in Translation Studies at Hong Kong Baptist University. She taught or undertook research at Sun Yat-sen University, University of Hong Kong, London Middlesex University and University of Cambridge. Prior to joining CKLC as College Master, she was head of the English Department, University of Macau, in which she taught and supervised BA, MA and PhD students. She is Vice President of Macau Federation for Translators and Interpreters, expert member and council member of the Chinese Translators’ Association and of China Association for Contrastive Study of English and Chinese. She is a member of the National Committee of Language Services for The Belt and Road Initiative, co-editor in chief of Babel: International Journal of Translation, the journal of International Federation of Translators and Interpreters and indexed in SSCI & AHCI. She has published several monographs and many articles on translation and intercultural studies, discourse analysis and cross-cultural communication.

 

冯德正

My research focuses on the analysis of various types of multimodal discourse, such as advertising, film, newspaper, social media, classroom teaching, and textbooks. The main theoretical approaches I adopt fall within the areas of systemic functional linguistics (SFL), critical discourse analysis, conceptual metaphor theory (CMT), and pragmatics. A main theoretical focus of my research has been to integrate SFL and CMT in describing visual metaphors and metonymies. My analysis of multimodal discourse is essentially social and critical. I consider multimodal discourses as social semiotic constructs which realize specific communicative purposes and social functions on the one hand, and reflect social values, culture, and ideology on the other. My recent research has two focuses. One is on social values, attitudes, culture and ideology in political, news, public service and textbook discourses. The other is on corporate communication and advertising in new media (social media and e-commerce). I am currently working on ‘multimodal Chinese discourse’, which analyses various forms of media discourse with the aim of understanding communication and society in contemporary China.

本书目录

02

1531元2020年出版

这本书采用了一种创新的方法论，在这种方法中，语言学、计算和社会科学的老牌学者和新兴学者批判性地反思了完全相同的一组数据:2010年至2016年《卫报》和《每日电讯报》的多模态文章。这一框架涵盖了媒体在调解公众对紧缩的评估中的作用，以及促成这种想法、行为者、情感、地域和更广泛的物质背景。与此同时时，本书还提供了对多模态数据系统分析的独特见解，这些分析可以应用于多模态相关的主题与学科。

本书目录

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