“2020艺术万州·共在樱花渡”9月29日启幕丨艺术如何走向更广泛的公众？

2020艺术万州：共在樱花渡

2020 Art Wanzhou: Together in Cherry Blossom

指导单位：重庆市万州江南新区管委会

Guidance by Chongqing Wanzhou Jiangnan New Area Administrative Committee

主办单位：重庆三峡融媒体中心

Hosted by Chongqing Three Gorges converged media center

承办单位：重庆禾里文化传播有限公司

Organizer by Chongqing Heli Culture Communication Co., LTD

协办单位：重庆潢新品牌策划有限公司

Co- Organizer by Chongqing New Artistic Space Brand planning Co. LTD

展览时间：2020年9月29日 — 10月31日

Duration: Sep 29th – Oct31th, 2020

展览地点：重庆市万州区江南新区樱花渡体育公园

Address: Cherry Blossom Park, Wanzhou District, Chongqing

开 幕 式：2020年09月29日20:00

Opening: 20:00, Sep 29th,2020

策展人：丁奋起

Curator：Fenqi Ding

参展艺术家/Artists

韩易非/Han Yifei、 潢新社/New Artistic Space、李琨/Li Kun、刘利斌/Liu Libin、普耘/Pu Yun、山羊/Shan Yang、张晋/Zhang Jin

艺术如何走向更广泛的公众？

出于对以上提问可能性答案的揣测，让我想起了德国第九届卡塞尔文献展，美国艺术家乔纳森·博罗夫斯基的作品《走向天空的人》。艺术家希望走向无限接近又似乎难以触及的未可知处，无论是自己的内心还创作最初的灵感。而城市诸众对于一次公共艺术展览的接受度又从何谈起呢？毕竟文献展1955年在德国小城卡塞尔创始以来，已走过了整整65个年头。

除了美术馆、画廊、艺术空间这些所谓“白盒子”系统在国内的有价值实践之外，近年来方兴未艾的大地艺术节、公共艺术项目、社区艺术计划的兴盛，尤其是在所谓的“下沉市场”频繁亮相，是一个值得艺术从业者和相关人士去关注和反思的现象。

丨参展艺术家潢新社 作品《字母座椅夜灯》

丨参展艺术家刘利斌 作品《月隐雾门》

丨参展艺术家刘佳 作品《万象》

一方面，由于国内民营美术馆大多依附于房地产项目，而随着国家对房地产行业谨慎发展的宏观思路影响，这类美术馆的资金链和人才储备并不顺畅稳定。另一方面，美术馆、画廊、艺术空间的圈层化、高成本、长周期、低回报，导致资方和管理层对于这种“硬资产”运营方式顾虑重重。而且到目前为止，国内艺术机构并没有找到更有效的运营模式，以及符合本土市场和文化趣味的发展路径。相反，田野、乡村、公园、广场，甚至是整个街区，此类的户外空间场所与公众的距离更近，艺术家对此类创作场地的空间要求也更加灵活，而且绝大部分该种类型的艺术家，遵从艺术生产的在地性原则，无论是对作品展陈空间的需求，还是创作材料的选择，都会充分考虑作品与展陈地的文化关联、自然风貌特征、历史地理背景，这也是人类学田野调查工作逻辑被艺术家广泛借鉴的根本原因之一。同时，在展览活动在新闻传播层面也更容易被媒体焦点放大，为公众所认知、接受、并逐渐地理解。因此，低成本、高效率、亲和力、互动性、就地取材的所谓“大地艺术”获得国内地方政府和资本的青睐。纵观国际间的优秀案例，不外乎德国的“明斯特雕塑项目”和日本的“越后妻有大地艺术祭”，这两个活动也是被国内从业者、政府考察团观摩和谈论最多的艺术盛事。

丨参展艺术家普耘 作品《100公里餐厅》

丨参展艺术家李琨 作品《物声》

艺术下沉至基层城市及其社区公园参与活力再造，成为本次公共艺术项目的显著研究方向。突显艺术的生长性和在地价值，切入到营造人和社区的亲融和谐的境界中去，从而创造出城市文化生态景观、公共艺术作品与现代社区文化三位一体的发展路径，这也是本次展览所要探索的重要学术目标之一。

丨参展艺术家张晋 作品《陈氏太极拳的另一种打法》

万州，长江上游最早开埠的码头城市，随着成都重庆的飞速发展，成渝万三足鼎立的格局，曾经共同发展的愿景在万州明显放慢了节奏。但“三峡平湖”的长江景观再造，似乎为万州的城市发展带来新的机遇。万州江南新区樱花渡体育公园内的公共艺术项目，也是这座古老城市对于当代艺术的接纳和包容。“共在人间说天上，不知天上忆人间（明·边贡）”，欣逢国庆中秋双节重庆，祝愿艺术万州，共在樱花渡。

策展人丁奋起

2020年9月24日于重庆万州

2020 Art Wanzhou—Together in Cherry Blossom 

By Ding Fenqi 

How can art appeal to a wider audience?

Pondering over the possibilities, I was reminded of Walking to the Sky by Jonathan Borofsky in 9th Documenta in Kassel. Artists wish to approach the unknown places both in inner heart and inspirations—things they can only hope but never be able to reach.  Then, where do we start to talk about the acceptance of public art exhibition by citizens? After all, it has been 65 years since Documenta started in Kassel in 1955.

Besides valuable practices in domestic museums, galleries and art spaces, the frequent events in field art festivals, public art projects and community art projects, especially in small town and rural markets deserve attention and reflection for art businessman and related personnel.

On one hand, domestic museums are mostly affiliated to real estate projects, with unstable funding due to the conservative policies for real estate nationwide. On the other hand, investors have great concerns about art business due to the high cost, long cycle and low payoff in museums, galleries and art spaces. In addition, art institutes haven’t found a more efficient mode for business to cater for the market and cultural interests. In contrast, field, village, park, plaza or even the community provide a closer distance to art, where artists enjoy a higher flexibility in art creation. Besides, such artists conform to the principles of field in art, which emphasizes the cultural connection, natural scenes and historic and geographical backgrounds—one of the key reasons artists learn from field studies. At the same time, the news in exhibitions are easier to spread and get attentions, acceptance and understanding from public. Therefore, these field arts win the favors from local governments and investors with low cost, high efficiency, excellent interaction with audience and convenience. When we take a look at excellent cases around the globe, Skuptur Projecte Muenster from Germany and Echigo-Tsumari Art Triennial from Japan are two events most talked about in China.

The key researches are about arts in small towns and community parks for vital renovations. The growth and field value of arts get immersed into the harmony between human being and community. The growth and form combining urban cultural scenery, public art and modern community is also one of the key academic objects in this exhibition.

Wanzhou—a port city with earliest harbors in the upper stream of Yangtze River, is now slowing the paces of development when the peer cities are growing quickly such as Chongqing and Chengdu. The emergence of Pinghu in Three Gorges provides a new opportunity for the urban development in Wanzhou. The public art projects in Cherry Blossom Park demonstrate the tolerance and embracing of modern art in this ancient city. “Heaven and Earth are uniform and complementary to each other.” This National Day Holiday coincides with Mid-autumn Festival in China. In this special moment, I hope the best for Art Wanzhou in Cherry Blossom.

Wanzhou, Chongqing, September 24, 2020

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