时代的呼唤：突破成都东区加速衰落困局

June Thematic

[6月专题]

据联合国数据，到2050年，预计全世界70％的人口将生活在城市地区。

城市再生，是城市化深化的必然结果。

我国大规模的城市更新改造是从新中国成立以后开始的，特别是改革开放40多年的开发建设取得了巨大成绩。2019年我国常住人口城镇化率60.6%，已经步入城镇化较快发展的中后期。

21世纪，我国大城市都不可避免地要踏上城市再生之路。

本月地建师整理一部分具有高价值的相关案例，以供行业学习启发。

UU

城·市·再·生

Urban Regeneration 

■ No.008

猛追湾，位于四川省成都市成华区猛追湾街道，设计范围1.68平方公里，研究范围37公顷。是锦江上最后的渡口、曾经的市内最大游乐园、最早的大型游泳池、曾居全国高度之冠的摩天轮，与太古里一河之隔的昔日荣光城区，时过境迁30多年过去，随着大型工业企业的衰落、外迁，原住居民的日渐老去，这个曾经代表繁华时尚的猛追湾片区也渐渐衰败。

Mengzhuiwan is located in mengzhuiwan street, Chenghua district, Chengdu city, Sichuan province, with a design area of 1.68 square kilometers, and a research area of 37 hectares. It used to be the last ferry on the Jinjiang River, with the biggest amusement park in the city, the earliest large swimming pool, and the tallest Ferris wheel. It’s a former glorious urban area. More than 30 years have passed. With the decline and relocation of industrial enterprises, and the aging problem of the aboriginal inhabitants, the Mengzhuiwan area, which once represented the bustling era, is also gradually fading away.

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项目一览

曾经傲人的东区工业门户，颇有点三十年河东转河西的无奈。一条锦江水，那边繁华簇锦，河这边却是暗淡无序。如何华丽转身，成了困扰城市近二十年的梦魇。

The once-proud industrial gateway of the East District was a bit helpless over these years. How to give Mengzhuiwan area a stunning transformation has become a problem that plague us for decades.

纵观近年来城市存量的改造实践，多以政府自上而下通盘包办，此种单一主体改造模式弊端日益凸显，探寻更灵活高效的投融建模式成为共识。本项目成为成都市首个以EPC+O模式实施的城市更新项目实践。

Looking at the practice of urban stock transformation in recent years, most of them have been arranged by the government from top to bottom. The shortcomings of this single-subject transformation model have become increasingly prominent, and it has become a consensus to explore a more flexible and efficient investment, financing, and construction model. This project became the first urban renewal project implementation in Chengdu based on the EPC+O model.

去繁从简

赋予街区全新活力的再生设计 >

Simplicity

A Regeneration Design that Gives the Block a New Vitality

在设计理念上，通过空间梳理、形象提升、街道一体化设计和业态的升级来激活城市界面。“以人为本”的城市更新把建筑师角色丰富化，更加强调其作为协调者的角色。调和尊重属地政府、投资方、企业/商户、在地居民四方的诉求，并调动他们积极参与，实现城市治理的“共商、共建、共治、共享”。In terms of design concepts, the urban interface is activated through spatial combing, image enhancement, street integrated design, and business format upgrades. The “people-oriented” urban renewal enriches the role of architects and emphasizes their role as coordinators. For example, they must respect the demands of the territorial government, investors, enterprises/businesses, and residents, and mobilize them to actively participate in the realization of the city. Governance is "consultation, co-construction, co-governance, and sharing".

设计上突出五大原则：

Five Design Principles:

原则一：重现老成都滨河生活图景。

“窗含西岭千秋雪，门泊东吴万里船”，成都千百年因府南河水滋养生发，市民形成在水边生活、聊天、喝茶、下棋、遛鸟、打麻将……猛追湾街道虽然与府河相邻，却因绿化带与交通组织障碍，通达性较差，打破了传统滨水生活图景。设计将人的活动从街沿延展至水岸，满足成都人爱水的人文属性 。

Principle 1: To reproduce the picture of life about old Chengdu Riverfront.

"The window contains the ancient snow in Xiling, and the door of the Dongwu Wanli ship."  Rely on the nourishment of the Funan River, the citizen has been living by the waterfront for thousands of years in Chengdu who are chatting, drinking tea, playing chess, walking the birds, playing mahjong... Although Mengzhuiwan is adjacent to the Fuhe River, its accessibility is poor due to the obstacles of the green belt and traffic organization, which isolate the traditional picture of waterfront life from citizens. This design extends the activities of people from the street to the waterfront, satisfying the humanistic attributes of Chengdu people who love water.

原则二：人口年龄结构的更新。满足在地居民的同时，更要吸引年轻客群。设计将东风大桥桥头国税局及纸箱厂进行改造，通过安装当时成都最大户外屏幕吸引太古里外溢的年轻群体，既保留了原住民固有的生活习惯，又为社区纳入新型消费人群，多维度激活街区空间。

Principle 2: Update the age structure of the population.

While satisfying residents, it will also attract young customers. The design renovated the National Taxation Bureau and the carton factory at the bridgehead of Dongfeng Bridge, through the installation of the largest outdoor screen in Chengdu at that time attracting the young people who overflowed from Taikoo Li. It not only retained the inherent living habits of the aborigines but also included new consumer groups for the community to activate the neighborhood in multiple dimensions spaces.

原则三：以点带面，渐进式更新。

解决了客流问题，如何留住消费客群并提高二次到达率？答案是产业升级。从策略上，基准方中采用“以点带面，渐进更新”的模式，重点提升转角、路口等关键节点商铺的业态和形象，形成示范效应。从以往“大包大揽”式的产业，转向小规模、分阶段、由社区、商户自主开展的渐进式更新，更好地兼顾各方的利益诉求。

Principle 3: Point-to-face, incremental updates.

Solved the problem of passenger flow, how to retain consumer groups and increase the second arrival rate? The answer is a business format upgrade. From a strategic point of view, the Jizhunfangzhong adopts a “point-to-face, incremental updates.” model, and strives to improve the business format and image of key nodes such as corners and intersections, which forming a demonstration effect.  Upgrade the  "big package industries" in the past to small-scale, phased, and incremental independently carried out by communities and businesses, which can better take into account the interests of all parties.

原则四：互联互通，优势资源共享。

为保留消费者对于场所原有的生活记忆，在保留建筑原貌前提下，对原有复合空间进行适度调整，重点打通建筑围合成的内部空间。如望平牌坊区域打造为由故事馆、老牌剧团、跨界书店、国际青年社区等组成的复合体验空间。再通过一系列街坊、码头、沿街、滨河公共空间的设计重塑，让社区生活与临河优势资源共享，实现不同界面更加深刻的融合。

Principle 4: Interconnection and sharing of advantageous resources.

To preserve the memory of consumers' original life of the place, under the premise of preserving the original appearance of the building, the original composite space was appropriately adjusted, focusing on opening up the internal space enclosed by the building. For example, the Wangping archway area is built into a complex experience space composed of story halls, old-fashioned theater troupes, cross-border bookstores, and international youth communities. Then through a series of design remodeling of neighborhoods, piers, streets, and riverside public spaces, community life, and riverside advantageous resources can be shared, and different interfaces can be more deeply integrated.

原则五：一店一策，立面改造多元。

回溯基地历史风貌，选取红砖、铸铁等特征性的符号，以现代化的设计手法融入立面改造中。沿街店铺采用“一店一策”，根据现状和业态定制不同的外立面改造方案，设计与场地景观有机结合的外摆空间，创造柔软的建筑边界。

Principle 5: One shop one policy; diversified facade transformation.

Go back to the historical style of the base, select characteristic symbols such as red bricks and cast iron, and incorporate modern design techniques into the facade renovation. Stores along the street adopt “one store, one policy”, customize different facade renovation plans according to the current situation and business format, design the outdoor space that is organically integrated with the site landscape, and create a soft building boundary.

坚持策划先行

引领行业创新发展 >

Insist on Planning First

Leading the Industry's Innovation and Development

猛追湾城市更新项目于2019年正式启动，一、二期已于2021年交付使用。项目通过政府、企业、居民等多方的共同参与，带动项目周边30余存量商家主动转型业态提升品质，拉动片区商铺租金上涨 60%－70%，得到了当地居民、社区、政府单位以及媒体一致好评。

Mengzhuiwan urban renewal project was officially launched in 2019, the first & second phases were delivered in 2021. Through the participation of the government, enterprises, residents and other parties, the project has driven more than 30 stock businesses around the project transform their business formats and improve their quality, and drove the rents of shops in the area to rise by 60%-70%.

项目档案/

项目名称：成都·猛追湾城市更新项目地点：成都业主单位：万科中西部城镇建设发展有限公司项目规模：120,000平方米建筑面积：120,000平方米景观面积：36,000平方米

Project Information

Project Name: Chengdu Mengzhui Bay Area Regeriation Project

Project Location: Chengdu, Sichuan

Owner: Vanke

Project Scale: 120,000 sqm

Floor Area: 120,000 sqm

Landscape Area: 36,000 sqm

建筑规划/

设计单位：JZFZ 基准方中

主创设计师：华轲

设计团队成员：茅海兵、张峻、肖子颖、方苓、苏鹏升、刘李芝芝、方纯、田甜、张钰、张昊、朱俊奇、王军、孙雨薇、聂耘墨

设计周期：3年

建成时间：2019年9月30日

Architectural Planning

Designer: JZFZ Architectural Design Co., Ltd.

Principal: Edward

Team Member of Designer: Hai Bing Mao, Jun Zhang, Zi Ying Xiao, Ling Fang, Peng Sheng Su, Zhi Zhi Liu Li, Chun Fang, Tian Tian, Yu Zhang, Hao Zhang, Jun Qi Zhu, Jun Wang, Yu Wei Sun, Yun Mo Nie

Cycle of Design: 3 years

Date of Completion: 2019.09.30

项目荣誉/

第六届CREDAWARD地产设计大奖·中国城市再生项目 优秀奖

Project Honors

6TH CREDAWARD Merit Award - Urban Regeneration

■ 长期征稿 ■

1、征稿对象：地产开发商、海内外设计机构、海内外建筑/景观/室内学会/协会、海内外设计类媒体等

2、征稿内容：海内外城市再生项目

3、征稿要求：中英文项目详情（设计说明、业主单位、设计单位、主创信息、项目规模、项目地点、设计周期、建成时间等）、中英文项目简介（中文200字，英文600字符）、实景图（不少于10张）

4、投稿方式：图文打包命名为 公司名+项目名+日期，发送至邮箱[e-mail]

Long-term ContributionⅠ、Contributors: real estate developer; domestic and overseas design company; domestic and overseas architecture, landscape and interior association and academy; domestic and overseas design media and etc.Ⅱ、Content: domestic and overseas regeneration projectsⅢ、Requirement: The details of project in Chinese and English, including design illustration, owner, design company, design team profile, project scale, project location, project cycle, completion time and etc; The brief introduction of project is no more than 200 characters in Chinese, 600 words in English; The realistic pictures of project are no less than 10.Ⅳ、Contribution Method: All the material and graphic are packaged into a Zip file; The Zip file is to be named in company name+project name+sending date; Send the Zip to [e-mail]

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