语言教学 | 普渡大学写作教学系列General Writing 37-Using Appropriate Language
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1.Appropriate Language: Overview
When writing, it is very important to use language that fits your audience and matches purpose. Inappropriate language uses can damage your credibility, undermine your argument, or alienate your audience. This handout will cover some of the major issues with appropriate language use: levels of language formality, deceitful language and euphemisms, slang and idiomatic expressions; using group-specific jargon; and biased/stereotypical language.
The following is a short overview of the different aspects of using appropriate language. Review the other sections of this handout for a more complete discussion.
Levels of formality: Writing in a style that your audience expects and that fits your purpose is key to successful writing.
In-Group jargon: Jargon refers to specialized language used by groups of like-minded individuals. Only use in-group jargon when you are writing for members of that group. You should never use jargon for a general audience without first explaining it.
Slang and idiomatic expressions: Avoid using slang or idiomatic expressions in general academic writing.
Deceitful language and euphemisms: Avoid using euphemisms (words that veil the truth, such as "collateral damage" for the unintended destruction of civilians and their property) and other deceitful language.
Biased language: Avoid using biased language including language with a racial, ethnic, group, or gender bias or language that is stereotypical.
2.Levels of Formality
The level of formality you write with should be determined by the expectations of your audience and your purpose. For example, if you are writing a cover letter for a job application or a college academic essay, you would write in a formal style. If you are writing a letter to a friend, writing something personal, or even writing something for a humorous or special interest magazine when informal writing is expected, you would use a more informal style. Formality exists on a scale—in the example below, a letter of application to a known colleague can result in a semi-formal style.
Here is an example:
Formal (Written to an unknown audience): I am applying for the receptionist position advertised in the local paper. I am an excellent candidate for the job because of my significant secretarial experience, good language skills, and sense of organization.
Semi-formal (Written to a well-known individual): I am applying for the receptionist position that is currently open in the company. As you are aware, I have worked as a temporary employee with your company in this position before. As such, I not only have experience and knowledge of this position, but also already understand the company's needs and requirements for this job.
Informal (Incorrect): Hi! I read in the paper that ya'll were looking for a receptionist. I think that I am good for that job because I've done stuff like it in the past, am good with words, and am incredibly well organized.
3.Group Jargon
Group Jargon
The term "jargon" refers to any in-group or specialized language used by small groups of like-minded individuals. This terminology is usually specialized to the function of the group, and will be used by and among group members as a sign of belonging, status, and for keeping out outsiders.
For example, individuals who study linguistics will use words like quantifier, voiceless labiodental fricative, diglossia, intensifier, minimal pair and metonymy. To non-linguists, these words have different meanings or no meanings at all.
When making the choice of what vocabulary to use, you should first and foremost consider the audience that you are addressing:
If you are writing for a general audience (even an general academic audience) you should avoid using in-group jargon without explanations. Overloading your audience with words they do not understand will not help you achieve your purpose.
For example, if you are writing a paper explaining concepts in linguistics to an audience of non-linguists, you might introduce and explain a few important terms. But you wouldn't use those terms without an explanation or in a way your audience wouldn't understand.
If, however, you are writing to an in-group audience you will want to use group-specific jargon. Not using the jargon when it is expected by your audience can signal to the audience that you are not a member of that group or have not mastered the group's terminology. This will most likely damage your credibility and interfere with your purpose in writing.
For example, if you are writing a conference paper for a group of linguists or a term paper for a college-level linguistics course, you should use in-group jargon to help show that you understand the concepts and can discuss them in ways other linguists can.
Slang and Idiomatic Expressions
You should avoid using slang (words like y'all, yinz, cool) or idiomatic expressions ("pull someone's leg," "spill the beans," and "something smells fishy") in formal academic writing. These words make your writing sound informal, and hence, less credible. Furthermore, for non-native speakers of English, these expressions may prove more difficult to understand because of their non-literal nature.
Times do exist, however, when the use of slang and idiomatic expressions are appropriate. Think about who your audience is, what they expect, and how the use of these words may help or hinder your purpose. If you are writing a very informal or humorous piece, slang or idiomatic expressions may be appropriate.
4.Deceitful Language and Euphemisms
Deceitful Language and Euphemisms
You should avoid using any language whose purpose is deceitful. Euphemisms are terms that attempt to cover up that which is wrong, unethical, taboo, or harsh.
Here are some examples from the military:
Pacification = The act of forcefully exerting outside government over a previously autonomous people
Friendly Fire = Being shot at (unintentionally) by your own allies
Collateral Damage = Destruction of property and killing of innocent civilians during war efforts
Sunshine Units = A term for a power plant that is leaking radiation into the surrounding areas
Complex or Confusing Language
Language can also be deceitful if it is overly complex or confusing. Confusing language is deliberately created complex and is used to downplay the truth or to evade responsibility. Here is an example:
The acquisition of pollution permits by individuals and corporations that produce toxins has now been allowed by the recently amended Clean Air Act of 1990. Institution of permits simplifies and clarifies obligations for business and industry, making environmental protections more accessible for these constituents. The government and the Environmental Protection Agency will be greatly assisted in their endeavors by monitoring the release of all substances and having the substances listed on one individual permit.
Although this paragraph makes it seem like this facet of the Clean Air Act is helping the environment, the EPA, and the federal government, in reality all it is doing is explaining the new permit system that allows permit holders to release pollutants into the environment.
Group Terminology
Depending on your purpose, however, some terms that may be considered euphemisms may be appropriate or even sanctioned by groups they affect. For example, it is more correct to say "persons with disabilities" or "differently-abled persons" than to call someone "handicapped," "crippled," or even "disabled." In these cases, it is important to use what is considered correct by the group in question.
5.Stereotypes and Biased Language
Biased language frequently occurs with gender, but can also offend groups of people based on sexual orientation, ethnicity, political interest, or race.
Stereotyped Language
Stereotyped language is any that assumes a stereotype about a group of people. For example, don't assume a common stereotype about blonde women:
Incorrect: Although she was blonde, Mary was still intelligent.
Revised: Mary was intelligent.
Gender-biased Language
Writing without gender bias is sound and effective. You should always consult your professional or disciplinary community standards or imagine what is appropriate to your rhetorical audience or genre. Writing without gender-biased language is necessary for most audiences. How you approach your audience, what assumptions you make or expectations you assume about it are choices you make as a writer. We merely share what our professional associations advocate, among them the National Council of Teachers of English (NCTE) and its Conference on College Composition and Communication. We invite you to explore or ask your own professional or disciplinary organizations for guidance.
The Chicago Manual of Style, the MLA Style Guide, and the APA Style Guide all have similar recommendations about inclusive language use in writing (detailed behind pay-walls). NCTE suggests the following guidelines (created, 1975; revised 1985, 2002) that we have adapted and offer only for guidance:
Generic Use
Original: mankind
Alternatives: humanity, people, human beings
Original: man's achievements
Alternative: human achievements
Original: man-made
Alternatives: synthetic, manufactured, machine-made
Original: the common man
Alternatives: the average person, ordinary people
Original: man the stockroom
Alternative: staff the stockroom
Original: nine man-hours
Alternative: nine staff-hours
Occupations
Original: chairman
Alternatives: coordinator (of a committee or department), moderator (of a meeting), presiding officer, head, chair
Original: businessman
Alternatives: business executive, business person
Original: fireman
Alternative: firefighter
Original: mailman
Alternative: mail carrier
Original: steward and stewardess
Alternative: flight attendant
Original: policeman and policewoman
Alternative: police officer
Original: congressman
Alternative: congressional representative
Original: male nurse
Alternative: nurse
Original: woman doctor
Alternative: doctor
6.Appropriate Pronoun Usage
Because English has no generic singular—or common-sex—pronoun, we have used HE, HIS, and HIM in such expressions as "the student needs HIS pencil." When we constantly personify "the judge," "the critic," "the executive," "the author," and so forth, as male by using the pronoun HE, we are subtly conditioning ourselves against the idea of a female judge, critic, executive, or author. There are several alternative approaches for ending the exclusion of women that results from the pervasive use of masculine pronouns.
Recast into the plural
Original: Give each student his paper as soon as he is finished.
Alternative: Give students their papers as soon as they are finished.
Reword to eliminate gender problems.
Original: The average student is worried about his grade.
Alternative: The average student is worried about grades.
Replace the masculine pronoun with ONE, YOU, or (sparingly) HE OR SHE, as appropriate.
Original: If the student was satisfied with his performance on the pretest, he took the post-test.
Alternative: A student who was satisfied with her or his performance on the pretest took the post-test.
Alternate male and female examples and expressions. (Be careful not to confuse the reader.)
Original: Let each student participate. Has he had a chance to talk? Could he feel left out?
Alternative: Let each student participate. Has she had a chance to talk? Could he feel left out?
Indefinite Pronouns
Using the masculine pronouns to refer to an indefinite pronoun (everybody, everyone, anybody, anyone) also has the effect of excluding women. In all but strictly formal uses, plural pronouns have become acceptable substitutes for the masculine singular.
Original: Anyone who wants to go to the game should bring his money tomorrow.
Alternative: Anyone who wants to go to the game should bring their money tomorrow.
An alternative to this is merely changing the sentence. English is very flexible, so there is little reason to "write yourself into a corner":
Original: Anyone who wants to go to the game should bring his money.
Alternative: People who want to go to the game should bring their money.
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