策马优课（南京）丨快时尚服装行业，绿色是新的流行色（语音解析第9期）

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策马优课（南京）丨快时尚服装行业，绿色是新的流行色（语音解析第9期）

2017-04-14 小马驹 南京策马翻译

策马优课，带你玩转高大上英文外刊，指点超地道规范表达，四两拨千斤，晦涩难懂秒变口语日常~

大家好，这里是最新出炉的策马优课（南京）第9期栏目！

今天为大家讲解的这篇文章来自《Economist 经济学人》，讲的是快时尚服装行业。

下面就让我们来听一听老师的深入讲解吧~

此处奉上策马优课（南京）第9期的音频，让Ryan老师带着我们将音频解析、英文文本、词汇整理一网打尽！

Clothing companies：Green is the New Black

Looking good can be extremely bad for the planet

STYLE is supposedly for ever. But the garments needed to conjure up eternal chic are spending less time on shop racks and in homes than ever before. Global clothing production doubled between 2000 and 2014, as apparel firms’ operations became more efficient, their production cycles became quicker and fashionistas got more for their money.

From just a few collections a year, fast-fashion brands such as Zara, owned by Spain’s Inditex, now offer more than 20; Sweden’s H&M manages up to 16. Dressing to impress has an environmental cost as well as a financial one. From the pesticides poured on cotton fields to the washesin which denim is dunked, making 1kg of fabricgenerates 23kg of greenhouse gases on average, according to estimates by McKinsey, a consultancy.Because consumers keep almost every typeof apparel only half as long as they did 15 years ago, these inputs quickly go to waste.

The latest worry is shoppers in the developing world, who have yet to buy as many clothes as rich-world consumers but are fast catching up. Most apparel companies know that sooner or later, consumers’ awareness of this subject will rise. That is a worry. Various furores in the 1990s and afterwards over the working conditions of people making goods for firms such as Nike, Walmart and Primark badly damaged brands. The clothing industry cannot afford to appear so ugly again.

One obvious way in which firms can answer environmental concerns is to use renewable energy to power their facilities. Beyond that, they can cut back sharply on water and chemical use; and they can develop new materials and manufacturing processes that reduce inputs.

词汇整理:

____ is the newblack：某个事物突然很流行

Garment: 衣服

If you conjure up a memory, picture, oridea, you create it in your mind. 使在脑海中浮现

Chic: 时髦雅致

Rack: 搁物架; 挂物架

Fashionista: 超级时尚迷 [非正式]

A fashion designer's new collection consists of the new clothes they have designed for the next season. 时装系列

If you dunk something in a liquid, youput it in the liquid, especially for a particular purpose and for a short time.浸泡

Denim is athick cotton cloth, usually blue, which is used to make clothes. Jeans are madefrom denim. 粗斜棉布

Washes:洗涤废水

McKinsey: 咨询公司麦肯锡