庆祝第一个“全球展览日”
今天是世界上第一个“全球展览日”（Global Exhibitions Day）。
UFI和IAEE共同推动这个节日的主要目的在于，倡导宣传（和提升）展览会的价值（The campaign will focus on messages that promote the value of exhibiting for companies）。
在“活动研究”1月19日的一篇文章中，我提出过一个观点，设立“全球展览日”，主题不应该是“庆祝存在”，而是“强化责任”。因为，展览业正在面临来自公司活动、技术革新、传媒资讯业等各方面的挑战。
以下为原文：
刚从GMI Portal获得消息：主要在UFI和IAEE的推动下，2016年6月8日，国际展览界将迎来第一个“全球展览日”（Global Exhibitions Day）。而且，有迹象表明，越来越多的协会和从业者承诺将积极响应该倡议，宣传推广展览业及其突出成就。
“其实，此前已经有一些国家或地区有类似的活动，旨在感谢参展商、观众、政策制定者和其他利益相关者。将这些行动统一在一个共同的屋檐下，将有利于强化信息和扩大影响面。”
可以预见，国内会展行业特别是相关政府部门或半官方机构会拿这个倡议大做文章。
设立“全球展览日”是一件好事，但要特别注意两点：
（1）这是由两个展览行业的国际性协会主推的一种“运动”，其核心目的是强调展览会的价值（The campaign will focus on messages that promote the value of exhibiting for companies），因此，主题不应该是“庆祝存在”，而是“强化责任”；
（2）对于国内展览业同仁而言，这是一次向政府甚至全民提升展览业公众形象的契机，但要注意，这次运动的范围主要是“展览”，是否应该或可以扩展成“会展日”，值得进一步探讨。
附：新闻原文
France/United States: Exhibition organisers, venues, associations, and service providers from countries all around the world are uniting behind a global initiative to stage the first ever “Global Exhibitions Day” on 8 June 2016.
Driven by Paris based UFI – The Global Association of the Exhibition Industry, and Dallas based IAEE – The International Association of Exhibitions and Events, a growing list of associations and industry players have pledged to join forces to promote the industry and to highlight its achievements.
“There are many great national and regional initiatives, addressing exhibitors, visitors, policymakers, and other stakeholders. Uniting these achievements under one common umbrella will strengthen the messages and multiply the reach”, says Sergey Alexeev, UFI President, and Julie Smith, IAEE Chairperson.
The campaign will focus on messages that promote the value of exhibiting for companies, the key support role of exhibitions for the development of trade and internationalisation, and the stimulating role exhibitions play in driving innovation and competitiveness of companies.
At the same time, Global Exhibitions Day is also meant to be a celebration of the people working in the exhibitions industry, showing the excitement and career opportunities that the industry has to offer.
While it is the intention that Global Exhibitions Day will grow as an event in the coming years, the initiative will be truly global from its very beginning. Already today, industry leaders from all continents have pledged their participation.
“We are amazed by the support this idea has received already“, says Kai Hattendorf, UFI Managing Director, and David DuBois, IAEE President and CEO. “As preparations progress, we’re inviting every player in our industry to get involved as well.”
List of associations currently members of the task force: UFI (Global), AAXO and EXSA (South Africa), AEFI and CFI (Italy), AEO (UK), AFE (Spain), AUMA and FAMAB (Germany), CEFA and CENTREX (Central Europe), EEIA (EU), IAEE and SISO (USA), IECA (Indonesia), IEIA (India), LECA (Lebanon), PCEI (Poland), RUEF (Russia) and UNIMEV (France).
另外，4月14日是由Meetings Mean Business Coalition（由 U.S. Travel Association创办于2009年，现已引起国际会展行业的广泛关注）发起的首个“全球会展日”。“活动研究”曾对此进行介绍，详情可阅读下文：
关注“活动研究”，把握产业前沿
自2015年8月31日正式开通，“活动研究”一直秉承开放、创新与协同的理念，致力于推广活动管理理念和方法，推介优秀的活动研究成果，推进活动领域的产学研融合。
理念：聚力探新 分享致用
口号：值得传播的活动研究
精华推介，这些文章你认真看过吗？
2015年国际会展业发展十大系列报告解读
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