White Ops:获融天使 广告反欺诈
【200506 Adweek】Cybersecurity firm White Ops has announced a recent funding round, during which it raised an undisclosed amount to expand its fraud detection capabilities beyond advertising.
【谷歌翻译 未经校对】网络安全公司White Ops宣布了最近的一轮融资,在此轮融资中,该公司筹集了一笔未公开的资金,目的是将欺诈检测功能扩展到广告之外。
Tamer Hassan, CEO and co-founder of White Ops, said over 80% of the company’s roughly 250 clients are in the ad tech space. He told Adweek that White Ops will be taking its core technology and applying it to other sectors.
White Ops的首席执行官兼联合创始人塔默·哈桑(Tamer Hassan)说,该公司大约250个客户中,有80%以上来自广告技术领域。他告诉Adweek,White Ops将采用其核心技术并将其应用于其他领域。
“The ad fraud that we see is coming from millions of infected devices. The reason that there are millions of infected devices is because there’s money to be made for a variety of use cases,” Hassan said.
“我们看到的广告欺诈行为来自数百万台受感染的设备。拥有数百万台受感染设备的原因是,可以为各种用例赚钱,”哈桑说。
“The idea of collective protection—that botnets are platforms for cybercrime, and that we’re addressing multiple use cases—benefits everybody.”
“集体保护的思想(僵尸网络是网络犯罪的平台,而我们正在解决多个用例)使每个人都受益。”
Prior to the funding announcement, White Ops had raised $33 million since its founding in 2012.
在宣布融资之前,White Ops自2012年成立以来已筹集了3,300万美元。
Goldman Sachs Merchant Banking Division and ClearSky Security led the funding round. A representative from Goldman Sachs is joining the White Ops board of directors as part of the deal.
高盛商业银行部和ClearSky Security领导了这一轮融资。作为交易的一部分,高盛的一位代表将加入White Ops董事会。
White Ops will also use the funding to bolster its international presence, especially in the U.K., Germany, France, Singapore and Japan.
White Ops还将利用这笔资金来加强其国际影响力,特别是在英国,德国,法国,新加坡和日本。
White Ops has shined a light on notable ad fraud schemes like 3ve, a $30 million digital ad fraud network, and Ice Bucket, a bot operation in connected TV that impersonated more than 2 million people. Hassan said White Ops has been investing in its CTV technology over the last couple of years as more fraudsters flow into the emerging space.
White Ops揭露了著名的广告欺诈计划,例如3ve,一个价值3000万美元的数字广告欺诈网络,以及Ice Bucket,这是一个在联网电视中运行的机器人程序,可假冒超过200万人。哈桑说,过去几年来,随着越来越多的欺诈者涌入新兴领域,White Ops一直在对其CTV技术进行投资。
“White Ops is a gold standard in bot detection and mitigation, and we’re delighted to be able to partner with them, especially at a time when levels of cybercrime are increasing significantly, there is an accelerated shift to digital, and the company has seen a meaningful increase in the demand for their services,” said Anthony Arnold, managing director at Goldman Sachs, in a statement. “We look forward to working with the management team to continue their track record of innovation in this large and fast-growing market.”
“ White Ops是僵尸程序检测和缓解方面的黄金标准,我们很高兴能够与它们合作,特别是在网络犯罪水平显着增加,向数字化的加速过渡以及公司拥有高盛公司董事总经理安东尼·阿诺德(Anthony Arnold)说。“我们期待与管理团队合作,继续在这个庞大且快速增长的市场中保持创新的记录。”
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