Gucci拥抱加密货币，要做“元宇宙第一奢侈品”? | 双语精选

前不久奢侈品牌Gucci透露，5月底其旗下五家美国商店将接受加密货币支付，目前计划接受的加密货币包括比特币、比特币现金、以太坊、Wrapped Bitcoin、Litecoin、Shiba Inu、狗狗币和五种与美元挂钩的稳定币。这让Gucci摇身成为首个尝试数字化的奢侈品牌。

You will soon be able to use Bitcoin to buy Gucci

你将很快能使用比特币购买古驰

Luxury brand Gucci has announced that it will accept cryptocurrency payments at select locations.

奢侈品牌古驰已宣布将在特定门店接受加密货币支付。

For the pilot project, customers will be able to pay with cryptocurrency at locations in New York, Los Angeles, Miami, Atlanta and Las Vegas starting at the end of May.

这一试点项目从5月底开始启动，古驰的客户将能在纽约、洛杉矶、迈阿密、亚特兰大和拉斯维加斯的门店使用加密货币购买商品。

This summer, the program will be expanded to Gucci's full North America network, according to a press release shared with CNN.

根据CNN分享的消息，该项目将于今年夏天覆盖古驰的整个北美销售网。

Customers will soon be able to pay for their purchases with over 10 cryptocurrencies, including widely recognized coins like Bitcoin (BTC), Ethereum (ETH) and 5 USD-pegged stablecoins (GUSD, USDC, USDP, DAI and BUSD). But the brand is also accepting payment from more niche cryptocurrencies, like Dogecoin (DOGE) and Shiba Inu (SHIB). Dogecoin started as a joke but spiked in value after tech billionaire Elon Musk said the meme-based coin could be used to buy Tesla merchandise.

客户很快就能使用10多种加密货币购买支付，支持的加密货币包括受到广泛认可的比特币（BTC）、以太币（ETH）和5种与美元挂钩的稳定币（GUSD、USDC、USDP、DAI和BUSD）。但古驰也接受其它小众加密货币支付，如狗狗币（DOGE）和柴犬币（SHIB）。狗狗币一开始是个玩笑，但在科技巨富埃隆·马斯克（Elon Musk）表示这种源于表情包的货币可以用来购买特斯拉产品后，狗狗币价格一路飙升。

"Gucci is a digital first luxury brand and this is the next phase of the company's Web 3.0 journey," the brand said in the release.

该品牌在新闻稿中表示：“古驰是首个尝试数字化的奢侈品牌，公司推进Web 3.0的下一个阶段就是加密货币支付”。

This is not the brand's first foray into the world of cryptocurrency and digital assets. In March, Gucci debuted the Gucci Vault, a digital store representing "Gucci's presence in the metaverse," which it plans to use to sell digital assets alongside real-life clothing.

这不是该品牌第一次涉足加密货币和数字资产领域。古驰在今年三月首次推出了Gucci Vault，即代表“古驰在元宇宙登场”的数字商店，古驰计划用它来销售数字资产和实物服装。

The brand has also released NFTs in collaboration with major players in the NFT world, like Bored Ape Yacht Club and Cool Cats. NFTs, or non-fungible tokens, are unique digital assets linked to a blockchain, record-keeping system used by cryptocurrencies. And some of the buzzy pieces of digital art are being sold for exorbitant prices. One NFT listed in Gucci's NFT shop on OpenSea is listed at 420.69 ETH, equivalent to over $1 million.

古驰还与NFT领域的主要参与者，如无聊猿游艇俱乐部（Bored Ape Yacht Club）和酷猫（Cool Cats），合作发布了NFT。NFT，又称非同质化代币，是与使用加密货币的区块链数字账本相关联的独特数字资产。而一些在市场上活跃的数字艺术作品正在以高昂的价格出售。在OpenSea（全球知名NFT交易平台）上，古驰NFT商店的某个NFT标价420.69以太币，相当于100多万美元。

Other luxury brands have also dipped their toes into cryptocurrency, like Off-White, founded by the late Virgil Abloh. In March, the brand announced it would accept cryptocurrency payments in its London, Milan and Paris stores, according to Vogue Business.

其它奢侈品牌也已涉足加密货币，比如由已故的维吉尔· 阿布洛（Virgil Abloh）创立的Off-White品牌。据时尚商业（Vogue Business）报道，该品牌于今年三月宣布在伦敦、米兰和巴黎的商店接受加密货币支付。

译者：签约笔译班学员 Christina

审校：Jennifer

英文来源：CNN

*对应译文由译介翻译团队完成，仅供参考，不当之处欢迎大家在评论区讨论！转载请注明来源！

▲ 如需人工翻译服务，请联系微信号kevinssf ！

- THE END -

 往期外刊精读