拿到样品后，客户消失 The Clients go missing after getting the samples

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拿到样品后，客户消失

The Clients go missing after getting the samples

外贸生意，时长需要寄送样品，以便客户进行质量检测或者市场测试。

We usually need to provide the customers with samples in foreign trade business for quality or market test.

然而，样品寄出后，很多客户便消失了，杳无音讯。

However, many customers go missing after getting the samples, without any feedback.

很多业务员多次给客户发邮件打电话，但是很难得到客户的任何答复。

Many salesmen tend to try their best calling or writing emails to the customers. But hardly could they get any feedback from the customers.

有的时候客户回复了，也是毫无意义的答复。

Sometimes, the feedback from the customers is nonsense answers.

于是很多业务蒙圈了，不知道如何再去进行跟进。

Therefore, many salesmen get confused, having no ideas about how to make the next follow-up.

其实，寄送样品后，只要样品没问题，拿到订单的可能性很大。

In fact, the possibility of getting orders is very strong as long as the samples are with no problems.

但是，有些业务员的跟踪邮件也是千篇一律，毫无新意和目的性。

But, the follow-up emails are nearly same, with no changes and aims.

比如：

For Instance:

你好，样品 检测了么？

hello, have you checked the sample?

你好，样品如何？

hello, how about the sample?

你好，样品有问题么？

hello, any problems with the sample?

你好，样品可以么？

hello, is the sample ok?

你好，可以反馈一下样品问题么？

hello, can we get your feedback on the sample?

你好，样品适合你们的生产或生意么？

hello, is the sample ok for your production or business?

样品发出后，跟进的方法也很重要。

The way of follow-ups is very important after the samples are sent.

一些人, 即使很多天过去了，还是在这样做跟进。

Even if it has been many days, some people will still use such words to chase the business talk.

其实，对于这件事，你不妨换一个思维。

In fact, you might be able to change your thoughts on this matter.

也许客户也是在等别人等回复，所以没办法或懒得回复你。

Maybe the customers are also waiting for the directions from other guys. So they are not able to or don't want to revert to your emails or calls.

比如，客户仍然在等第三方检测机构的检测报告。

For example, the customers are still waiting for the Test Report from the third party inspection bodies.

比如，客户仍然在等其他供应商的样品。

For example, the customers are still waiting for the samples from other suppliers.

比如，客户仍然在等自己客户的反馈。

For Example, the customers are still waiting for the feedback from their own clients.

比如，客户仍然在等自己老板的指示。

For Example, the customers are still waiting for the directions from their bosses.

比如，客户参加了当地的投标，仍然在等结果。

For Example, the customers are still waiting for the result after attending the local bids.

其实，可能性太多了，我们无法去盲目猜测。

Actually, there are just too many possibilities that we cannot guess blindly.

有的销售会主动和客户发问，是不是价格不行？

Some salesmen will usually ask the clients, " Is the price not ok? "

这样做是极为愚蠢的行为。

It is very stupid to do so.

可能价格没问题，你这么一问，客户反而觉得有问题了。

By hearing this, the customers will think that your price is with problems, even if it is ok.

当然，基于之前的谈判，还一定会有人问其他问题，比如交期，比如包装，比如付款方式等等。

Of course, there must be many guys who will ask their customers other questions based on the past business talks, such as shipment, package and payment terms, etc.

认真分析前，千万别像这样胡乱说话。

Do not talk nonsense like this before careful analysis.

那么我们该如何跟进样品事宜呢？

So how should we chase the business talk regarding sample issue?

首先，我们应该保持持续有效的跟进。

Firstly, we have to keep the insistent and efficient follow-ups.

跟进需要有规律，间隔时间不要过长或过短。

The follow-ups ought to be completed at regular times. The time gap shouldn't be too long or too short.

其次，不要一直发送给客户一样的内容。

Secondly, do not always send the same content to the customers.

可以根据之前谈判未谈妥的一些细节再次沟通，取得联系。

You may get feedback by talking about the details you two have negotiated before, which, however, haven't reached any agreements. 

最后，要使用有效跟进，促成订单。

At last, use the effective ways of follow-ups to facilitate the orders.

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