BBC地道英语｜Clickbait 点击诱饵

提示：点击↑上方"小芳老师"免费关注哦 

Hello and welcome to this beautiful riverside for this edition of The English We Speak. We’re going to teach you a new word connected to the internet. I’m Neil and with me is Feifei.

大家好，欢迎大家在这一期的地道英语来到美丽的河畔。我们会教你一个和网络有关的新词。我是尼尔，和我一起的是菲菲。

Hi there.

嗨，大家好。

Nothing beats a bit of fishing for relaxation, does it Feifei? Can you pass me the bait?

没什么比钓鱼更让人放松了，对吧菲菲？你能把鱼饵递给我吗？

Bait - that’s the stuff you use to attract the fish. Worms are often used. OK Neil, but where is the bait?

鱼饵，就是你用来吸引鱼儿的东西。我们经常用虫子。好的尼尔，但是鱼饵在哪儿呢？

Don’t say we forgot to bring it.OK, well, let’s just have a look on my smartphone for places nearby we can buy some... Oh look at this Feifei -how to earn a million pounds a year working from home.

别告诉我咱们忘记带了啊。好吧，让我来看一眼我的智能手机，看看在附近哪里能买一些鱼饵……噢看这个菲菲，在家工作如何在一年内赚到一百万英镑。

Don’t follow that link Neil -it’s just clickbait. It’ll be some nonsense.

别点那个链接，尼尔，这只是一个点击诱饵。里面肯定是一派胡言。

Clickbait. As we said, ’bait’ is something used to attract fish when you are trying to catch them. Clickbait is a link on a website that’s trying to attract you - to make you click on it.

点击诱饵。正如我们所说的，“诱饵”是你想要捕鱼时用来吸引它们的。点击诱饵是网站上的一个链接，是用来吸引你的，吸引你来点击它。

It’s a word made up of two words: click and bait. Clickbait. Here are some examples.

这个词由两个单词组成：“点击”和“诱饵”。点击诱饵。这里有一些例子。

I can never read a long article online. I’m so distracted by the clickbait.I always end up on some other site.

我从来不能在网上读完一些长文章。点击诱饵总是让我分心，我总是以浏览一些其它的网站而告终。

I should have known that article wasn’t really going to be about Justin Bieber. They’re just using his image as clickbait!

我本应知道这篇文章不是真正关于贾斯汀·比伯的。它们只是用他的图片来作为点击诱饵！

I used to love social media but now it’s just full of adverts and clickbait. Rubbish!

过去我热衷于社交媒体，但现在，那里充满了广告和点击诱饵。垃圾！

Clickbait. A link on a website designed to draw your attention and make you click!

点击诱饵。网站上的一个链接，设计得很吸引你的注 43 33873 43 14689 0 0 5372 0 0:00:06 0:00:02 0:00:04 5372意力，然后让你点击。

It has a quite negative sense. You feel a little like you’ve been tricked when you click on clickbait.

这个词带有负面的意思，因为如果你一不小心点击了链接诱饵，你会觉得被骗了。

That’s right. The main aim of the clickbait is to get hits to a site rather than genuinely informing you. Right, now Feifei, how are we going to get some worms to make this fishing trip a success?

对。点击诱饵的主要目的是让你点击这个网站，而非真正地向你传达消息。对了，菲菲，我们现在怎么去找一些虫子，进行一次成功的钓鱼之旅呢？

Let’s have another look at your phone - oh look, ’Celebrity clothing failures...’

让我们再看一眼你的手机。噢看啊，“穿衣失败的名人…”

Feifei, that’s clickbait. I need bait!

菲菲，那是一个点击诱饵。我需要的是鱼饵！

Bye!

再见！

往期听力